Targeted Boycott Campaign Hub

Transform complicity into material business risk

Our campaign focuses on persuading a small number of decision-makers to cancel multi-million pound contracts rather than the masses to switch brands.

Key insight

>80%

of economic leverage sits in B2B and G2B channels. Targeting boardrooms, procurement suites, and treasury desks is how we shift corporate behaviour.

Mission

Apply surgical economic pressure through evidence-based engagement so complicity with Israeli human rights violations becomes a business risk companies cannot ignore.

We concentrate resources where leverage is highest: the boardrooms, procurement offices, and investment committees underwriting Israeli state violence.

This approach transforms human rights concerns from peripheral ethics questions into material business risks felt in cashflow forecasts, legal exposure, and investor sentiment.

Our mission: apply surgical economic pressure on key corporate decision-makers through evidence-based engagement, making complicity impossible to ignore.

Campaign Targets

High-impact companies where coordinated pressure can shift behaviour

CyberArk (Idira) logo

CyberArk (Idira)

Business pressure

CyberArk makes the software large organisations use to control who can open their most sensitive systems, now sold under the name Idira. It is an Israeli company, headquartered in Petah Tikva, and since February 2026 a wholly owned subsidiary of the US firm Palo Alto Networks. Its buyers fund a research base in Israel, a state whose occupation of Palestinian territory the International Court of Justice found unlawful in July 2024.

Cybersecurity SaaS
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Fiverr logo

Fiverr

Consumer pressure

Fiverr is a global marketplace for freelance work (design, translation, code, voiceover) registered in Israel and run from Tel Aviv. Everyone who uses it, anywhere in the world, contracts under Israeli law; Fiverr withholds Israeli tax from sellers based in Israel and charges Israeli VAT to Israeli buyers. The Palestinian digital rights centre 7amleh tested the platform in 2026 and found Palestinians can open a shop but struggle to be paid, while Israeli sellers have full access. Fiverr also helped found and fund Lev Echad, an Israeli wartime aid operation, in October 2023, and housed it at its own headquarters.

SaaS
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Teva logo

Teva

Business pressure

One of the world's largest makers of generic and specialty medicines, headquartered in Tel Aviv, with revenue of $17.3 billion in 2025 and five sites in Israel. In September 2024 the head of Teva Israel said the company had tripled deliveries of critical medicines and had set out to supply both civilians and the Israeli army. Employees at its Israeli sites collected about 1.5 tonnes of equipment for army units. Its buyers are health services, wholesalers, pharmacies and investors, and that is where the pressure belongs.

Generic Pharma
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The Strategic Targeting Matrix

Where pressure works best

Every profiled company scored on severity and vulnerability. Priority targets sit in the top-right quadrant.

What we demand from companies

Leverage existing commitments under the UN Guiding Principles on Business and Human Rights

Conduct human rights due diligence

Audit every Israel-exposed operation and supplier in line with the UN Guiding Principles.

Suspend or exit risky relationships

Freeze contracts where due diligence uncovers complicity with Israeli violations.

Publish transparent remediation plans

Release findings, actions taken, and timelines for remediation.

Activate board-level oversight

Put human rights risk on formal board agendas with clear accountability.

Target executive decision-makers

Precision outreach that lands on the desks where contracts live and die.

Use letter templates →

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    CEO & Board letter

    Fiduciary duty and governance focus.

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    Chief Procurement Officer briefing

    Supply chain risk management.

  • ✓

    General Counsel memo

    Legal compliance and liability.

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    Investor Relations briefing

    ESG ratings and shareholder value.

Mobilise investor leverage

Coordinate capital to escalate fiduciary, compliance, and reputational risk.

  • ✓

    File shareholder resolutions

    Step-by-step filing guide (Guide).

  • ✓

    Build investor coalitions

    Coordinate with aligned funds (Resources).

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    Intervene at AGMs

    Plan compelling interventions (Toolkit).

Activate employee advocacy

Equip insiders to escalate risk professionally and safely.

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    Escalate internally

    Raise concerns safely inside your organisation (Guide).

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    Engage unions

    Use protected union channels for collective action (Guide).

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    Use protected whistleblowing

    Secure, anonymous reporting channels (Channel).

Research & evidence infrastructure

Every engagement is backed by verifiable intelligence and supply-chain analysis.

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    Company dossiers

    Evidence packages customised by target (Database).

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    Supply chain mapping

    How we trace supply chains and score targets (Methodology).

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    Shadow CSR reports

    Help expose contradictions between policy and practice (Volunteer).

Campaign resources

Strategy, communications, and organising tools

Take Action

Letter templates, executive briefings, and engagement tools.

Strategic Framework

Four pillars of risk and targeting methodology.

Code of Conduct

Required ethical standards for all campaigners.

All Resources

Complete library of guides, toolkits, and materials.

Every tactic is anchored in the UN Guiding Principles on Business and Human Rights. Engagements are evidence-led, legally compliant, and conducted with professional discipline.

  • ✅ Evidence-based: each claim is substantiated by primary or corroborated sources.
  • ✅ Legally compliant: campaign materials are tailored to jurisdictional requirements.
  • ✅ Professional engagement: no harassment—only targeted business communication.
  • ✅ Transparent methodology: methodology and sourcing are documented.
  • ✅ Secure operations: GDPR-compliant systems with encrypted workflows.

📋 Code of Conduct (Required Reading) →

Legal framework details →

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NGOs & advocacy groups

Coordinate research and corporate accountability strategies.

✓

Trade unions

Mobilise workplace leverage and collective bargaining.

✓

Investor coalitions

Align shareholder pressure and capital flight.

✓

Academic institutions

Develop analysis partnerships and policy expertise.

Press enquiries: Contact us · Expert commentary and briefings available on request.

Partnership enquiries

Volunteer your expertise

We recruit specialists who can move boardroom decisions

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    Industry Insiders

    Apply your professional expertise to our targeted boycott campaign, bringing sector intelligence and procurement contacts.

  • ✓

    Procurement Specialists

    Translate supplier risk into terms a purchasing team will actually act on.

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    Financial Analysts

    Model investor exposure and ESG implications for companies under pressure.

  • ✓

    Legal Support

    Support human rights and corporate law arguments, and help keep our claims sound.

  • ✓

    Company Investigation & Research

    Open-source research, supply chain investigation and data analysis feeding our company profiles.

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    Policy & Advocacy Research

    Conduct in-depth research and provide valuable insights for policy work.

Support roles

Backbone skills that keep the intelligence engine running

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    Social Media & Communications

    Spread awareness, engage a broader audience, and craft persuasive narratives.

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    Translation & Localisation

    Adapt our materials across regions and languages so they reach further.

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    Digital Security

    Maintain encrypted, GDPR-compliant infrastructure that protects our volunteers.

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    Technology Support

    Develop and maintain our digital presence on this site and other digital channels.

This campaign operates under strict ethical guidelines focused on legitimate business risk assessment and corporate accountability under international human rights law. All proposed actions fall within established frameworks for legal advocacy. Read the Campaigner Code of Conduct →