Keter Group

Keter Group is almost invisible as a brand and almost unavoidable as a product. Six names, Keter, Curver, Allibert, Adams, Stewart and KIS, belong to one Israeli company, and between them they fill the garden storage aisle of every major UK DIY chain and the household aisle of every major supermarket. Most British households own its plastic. Almost none know it, and that gap is the whole campaign.

Key Leverage Points

• Turn the box over before you buy. Keter, Curver, Allibert, Adams, Stewart and KIS are one company. Knowing that turns an obscure manufacturer into something already in your house, and it is the single most useful fact to pass on to someone else.
• The alternative is on the same shelf, and usually cheaper. Toomax is made in Italy; Wham and Strata are made in England and match Curver on price. Switching costs nothing, which removes the usual objection to a consumer boycott.
• Ask the shop, not the manufacturer. Keter has no consumer brand to defend, so pressure aimed at the company itself has little to bite on. B&Q, Tesco, Sainsbury's and Dunelm have a great deal to defend, and reviewing a supplier costs them almost nothing.
• One company controls three of the biggest stockists. Kingfisher owns B&Q, TradePoint and Screwfix. A single decision at group level would also cover most council, housing association and school buying of outdoor storage, which goes through trade accounts rather than formal procurement.
• The company has moved before. Keter ended its West Bank factory operations after a 2013 boycott by the United Church of Canada and sustained monitoring by researchers. It responds to organised pressure.

Evidence Summary

Keter Group is an Israeli company, founded in Jaffa in 1948 and run from Herzliya. Its own 2024 sustainability report puts 42% of its 4,909 staff in Israel, with factories there alongside sites in Europe and North America. That is the basis for targeting it. Its manufacturing and payroll are a substantial part of the Israeli economy, and the boycott call issued by the Palestinian BDS movement covers Israeli products generally. The Ireland Palestine Solidarity Campaign lists Keter on exactly that footing.

The UN Special Rapporteur on the occupied Palestinian territory is an independent expert appointed by the UN Human Rights Council to investigate and report. A study published in June 2025 looked at companies sustaining the occupation, not only those operating inside settlements, and found that companies linked to human rights harms must use whatever influence they have or end the relationship. The International Court of Justice had already ruled, in July 2024, that Israel's continued presence in the occupied territory is unlawful.

Keter's own settlement involvement is historical. The research group Who Profits documented a Keter factory in the Barkan Industrial Zone in the occupied West Bank, and reported in December 2016, after a field visit that November, that the activity had ended. Keter appears in no edition of the UN's database of businesses involved in settlements, and is not a priority target of the BDS National Committee. Claims otherwise circulate in campaign material, and repeating them weakens the case rather than strengthening it.

The history still corroborates. In 2014 Keter told European campaigners that it owned no facility in the occupied territories. On 21 March that year, Who Profits researchers photographed two Keter lorries in the yard of a Barkan factory. Both facts are documented, and the current case rests on neither (sources).

Engagement Strategy

Campaigners can target two audiences, with a different ask for each.

• Shoppers. Turn the box over. If it says Keter, Curver, Allibert, Adams, Stewart or KIS, put it back and take the alternative on the same shelf. Then tell someone else that the six names are one company.
• Retailers. Ask B&Q, Screwfix, Tesco, Sainsbury's, Dunelm and The Range to review the supplier relationship and stop stocking the brands. Kingfisher covers three of them at once. Recent UK wins, at the Co-op and at Pret, came from pressing the shop rather than the maker.

Approach each retailer separately. Asking one chain to drop a supplier is lawful campaigning; arranging for competing chains to agree between themselves not to stock one is not.