Consumer Brands & Retail

Consumer-facing brands, retail chains, and food service companies with Israeli connections

Consumer brands are the most visible boycott targets, highly sensitive to reputational pressure and purchasing decisions.

  • Connections: Franchise relationships, supplier contracts, and direct support for Israeli operations
  • Track record: Consumer boycotts have achieved significant financial impact historically
  • Vulnerability: Heavy brand investment makes companies sensitive to sustained pressure
  • Social media: Amplifies boycott calls enabling rapid mobilisation and awareness
  • Action: Check boycott status, switch to alternatives, engage local retailers
Showing 6 companies in Consumer Brands & Retail

Priority Target 2 companies

Serious harm, and highly vulnerable to pressure. Start here.

Target 4 companies

Lower severity, but highly vulnerable to pressure. Momentum builders that shift fastest.

Inditex (Zara) (recently updated)

Spanish fashion group behind Zara, Zara Home, Lefties, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho. Its own FY2025 accounts record 92 shops in Israel at 31 January 2026, up from 82 a year earlier, in a year the group's worldwide estate shrank by 103 shops. The Israeli shops are run under franchise by Trimera Brands. Inditex's European Works Council asked the company in September 2025 to end that franchise and received no reply.

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McDonald's (recently updated)

Global fast-food chain. In November 2023 McDonald's Corporation said its Israeli licensee had given free meals to Israeli soldiers 'independently without McDonald's consent or approval'; on 2 July 2024 it completed the purchase of that licensee, Alonyal Limited, and has owned and run the Israeli restaurants directly ever since. It programmed twelve more branches for 2025, taking the network to 233, and has been searching for a new Israeli operator since mid-2025 without finding one.

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SodaStream International Ltd. (recently updated)

SodaStream makes home machines that carbonate tap water. Its main plant stood inside the Ma'ale Adumim settlement in the occupied West Bank from 1997 until it closed in 2015, when production moved to Lehavim in the Naqab and around 470 Palestinians lost their jobs. PepsiCo has owned the company since December 2018, and the Palestinian-led boycott movement still calls for a boycott of the brand, now on the ground of the Naqab plant and the treatment of Palestinian workers.

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Playtika

Israeli mobile gaming company headquartered in Herzliya, creator of casino titles Slotomania, House of Fun and Bingo Blitz and mainstream casual hits June's Journey, Solitaire Grand Harvest and Disney Solitaire, with approximately 1,100 employees in Israel contributing to the Israeli tech economy

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