Playtika
Israeli mobile gaming company headquartered in Herzliya, creator of casino titles Slotomania, House of Fun and Bingo Blitz and mainstream casual hits June's Journey, Solitaire Grand Harvest and Disney Solitaire, with approximately 1,100 employees in Israel contributing to the Israeli tech economy
Take Action
Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.
- Contact Corporate LeadershipPre-filled letter templates for email or post
- Report New IntelligenceSubmit evidence of contracts, partnerships, or complicity
- Share This ProfileShare on social media to encourage players to find alternatives
- Strategic AnalysisIn-depth analysis and engagement strategy
Before taking action, review our Code of Conduct for professional standards and ethical guidelines.
Help Us Hold Playtika Accountable
Your skills and knowledge can strengthen this campaign. Join our volunteer research team or share insider information securely.
Leverage Your Expertise
Do you work in this sector? We need professionals who understand procurement cycles, regulatory compliance, and corporate governance. Don't just boycott - lead!
Decision-Maker Directory
Key individuals with influence over corporate partnerships and procurement decisions. The contact details shown are published business addresses, listed for professional correspondence only. Write to the role, not the person, and keep correspondence courteous and factual. Repeated, abusive or personal contact is unlawful harassment and damages the case being made.
Material Risk Framing
Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.
Consumer gaming company with no documented military or surveillance applications
NASDAQ-listed (PLTK); 20% workforce layoffs announced Nov 2025 indicate financial pressure
Consumer gaming brand; users can easily choose alternative games
Mobile games easily substitutable; no critical infrastructure dependencies
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
Hidden-Object & Narrative Casual Games
Alternatives for June's Journey players - story-driven hidden-object and puzzle-adventure titles from non-Israeli studios
Long-running free-to-play hidden-object adventures directly comparable to June's Journey
Swedish publisher listed on Nasdaq Stockholm (G5EN)
Story-driven hidden-object puzzle-adventure games with a strong narrative focus
Polish studio listed on the Warsaw Stock Exchange (ART)
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
Lower severity, high vulnerability — momentum builders that fold quickly
Severity
5.0/10
(5 + 5) ÷ 2 = 5.0
Strategic Vulnerability
8.0/10
(8 + 8) ÷ 2 = 8.0
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Playtika represents an accessible consumer boycott target in the mobile gaming sector. Its portfolio spans social-casino titles (Slotomania, House of Fun, Bingo Blitz) and, crucially, mainstream casual hits acquired through Berlin studio Wooga - above all June's Journey, the world's top-grossing hidden-object game with more than 50 million downloads and over $1 billion in lifetime revenue. All of these players can switch to alternative games at zero cost. Despite a 20% workforce reduction in late 2025 and a $309 million Q4 net loss tied to the SuperPlay earnout, the company continues to grow revenue (FY2025 up 8.1% to $2.76 billion) and consolidate Israeli studios, underlining both its financial resilience and its ongoing economic contribution to Israel.
Why June's Journey Broadens the Consumer Case
Social-casino games reach a narrower, self-selecting audience. June's Journey is different: a mass-market narrative hidden-object game whose player base is roughly 90% women, the majority aged over 55 - a mainstream, highly engaged demographic that plays daily to relax. This dramatically widens the potential reach of a consumer boycott well beyond casino-game players, into everyday casual gamers who may be entirely unaware their game is published by an Israeli company. Its high app-store visibility and top-charts presence make authentic Israeli-ownership awareness campaigns especially effective, and substitutes are plentiful.
Key Leverage Points
- Mainstream Reach: June's Journey extends the boycott audience to millions of everyday casual players, not just casino-game users
- Easy Substitution: Mobile games are highly substitutable; hidden-object players can move to G5 Entertainment, Artifex Mundi or Big Fish titles at no cost
- Consumer Brand: A substantial and fast-growing direct-to-consumer business (over $250 million in Q4 2025 alone) makes Playtika sensitive to player sentiment
- Awareness Opportunity: Publish clear guides and social content highlighting Israeli ownership and non-Israeli alternatives across a highly visible top-charting title
- Financial Sensitivity: Recent layoffs and reliance on a handful of flagship titles heighten exposure to sustained revenue pressure
Evidence Summary
Playtika's Israeli identity is clear - founded in Herzliya in 2010 and maintaining headquarters there despite Chinese consortium ownership since 2016. It owns June's Journey via its 2018 acquisition of Berlin studio Wooga, and its more recent purchases of Tel Aviv studios SuperPlay and Innplay Labs demonstrate continued investment in Israeli gaming talent. The company does not have documented military or surveillance applications; its boycott relevance relates to economic contribution to Israel.
Engagement Strategy
Broaden outreach beyond casino-gaming communities to the large, mainstream June's Journey audience, most of whom will not realise the game is Israeli-published. Create clear guides pairing each Playtika title with a non-Israeli substitute - hidden-object players toward G5 Entertainment (Sweden), Artifex Mundi (Poland) and Big Fish (US). Publish clear guides and social content highlighting Israeli ownership and non-Israeli alternatives, and engage casual-gaming influencers and communities. Emphasise the ease of substitution - unlike enterprise software, mobile games require no migration effort beyond downloading an alternative.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.
Q1 2026 revenue of $744.7 million (up 5.5% year over year); June's Journey revenue of $76.0 million (up 10.4% year over year, its best quarter since Q2 2024), Bingo Blitz $153.7 million and Disney Solitaire $123.3 million; full-year 2026 guidance raised to $2.75-$2.85 billion
Open sourceNASDAQ-listed company (PLTK) reports FY2025 revenue of $2,755.4 million (up 8.1% year over year) and a Q4 net loss of $(309.3) million tied to a SuperPlay earnout remeasurement; June's Journey, Bingo Blitz and Solitaire Grand Harvest cited as key direct-to-consumer earners; Herzliya headquarters maintained
Open sourceCompany announces plans to lay off approximately 700-800 employees globally (around 20% of its workforce), affecting operations including Israel
Open sourceNASDAQ-listed company (PLTK) reports FY2024 revenue of $2.5 billion; confirms Herzliya headquarters and continued Israeli operations
Open sourcePlaytika identified as one of the leading Israeli gaming companies contributing to the sector's $8.6 billion revenue (5% of global industry), with the sector employing 14,000+ people in Israel
Open sourceIsraeli-headquartered company listed on boycott resources due to headquarters location in Herzliya and public statements supporting Israel during Gaza conflict
Open sourcePlaytika's Wooga studio announces June's Journey is the world's top-grossing hidden-object game and the first German mobile game to pass $1 billion lifetime revenue; the title has 50 million-plus downloads and a mainstream player base that is roughly 90% women, the majority aged over 55
Open sourceOf the 1,100 employees working at Playtika in Israel (29% of global workforce), approximately 150 people (14%) joined IDF military reserves following October 7, 2023
Open sourceCEO Robert Antokol announces company support for employees called to IDF reserves, confirms donation of supplies to military troops, and pledges physical, mental and emotional support for Israeli staff during conflict
Open sourcePlaytika completes acquisition of Berlin-based Wooga (reported at over €100 million), gaining the hidden-object and narrative casual studio behind June's Journey and Pearl's Peril and expanding beyond social casino
Open sourcePlaytika Growth Investments established to invest in Israeli mobile and digital entertainment companies, with 'very significant majority' of funds targeting Israeli startups
Open sourceUpdates & Milestones
- FY2025 Results Confirm Israeli Base
Reports full-year 2025 revenue of $2.76 billion (up 8.1%) with June's Journey among its leading direct-to-consumer titles; Herzliya headquarters and Israeli operations maintained
- Major Layoffs
Announces 20% workforce reduction affecting 700-800 employees
- SuperPlay Acquisition
Acquires Tel Aviv studio behind Dice Dreams and Domino Dreams
- June's Journey Passes $1 Billion
Wooga's June's Journey becomes the world's top-grossing hidden-object game and the first German mobile game to pass $1 billion lifetime revenue, with a mainstream audience of 50 million-plus downloads
- Public Support for Israel at War
CEO issues statement pledging support for Israel; 14% of Israeli staff (150 employees) called to IDF reserves; company donates supplies to military troops
- Innplay Labs Acquisition
Acquires Tel Aviv gaming studio for up to $380 million
- NASDAQ IPO
Goes public on NASDAQ stock exchange
- Wooga Acquisition (June's Journey)
Acquires Berlin studio Wooga (reported over €100 million), gaining hidden-object hit June's Journey and expanding into mainstream narrative casual games beyond social casino
- $400M Israel Investment Fund
Establishes Playtika Growth Investments with $400 million to invest in Israeli tech startups
- Chinese Acquisition
Acquired by Chinese consortium for $4.4 billion
- Company Founded
Established in Herzliya as pioneer of free-to-play social games