Digital Assets & Campaign Materials
Everything you need to spread the evidence: posts written for any company in the directory, cards to share, briefings to send to investors, buyers and lawyers, and the voice that ties them together.
Evidence cards
Each card carries its source. Download the square version for feeds and the tall version for stories and status updates.
The human toll
What Israel's assault has done to Palestinians in Gaza.
The campaign method
Why we target contracts, not shopping baskets.
Presentation
A talk to give to your group, your union branch or your colleagues. Download the PowerPoint to add your own slides and change the wording, or the PDF to present as it is.
For activists and professionals
Make complicity untenable
A talk for activists and professionals: what Israel is doing in Gaza, why it is genocide, what everyone can do, and the targeted strategy that moves contracts and investment.
- AWhat is happening
- BIt is genocide
- CWhat everyone can do
- DThe targeted strategy
19 slides with speaker notes · About 20 minutes plus questions · Text in [square brackets] is yours to fill in.
Briefings
Print-ready documents to send ahead of a meeting, attach to a letter or leave behind. Read them online or download the PDF.
Executive summary
The campaign in two pages
What is happening, why companies can be moved, what we ask and what anyone can do.
PDF · 2 pages · A4
For investors and trustees
A material risk in your portfolio
The findings, the legal exposure, what other investors have done and the questions to ask.
PDF · 2 pages · A4
For procurement teams
Supplier due diligence
Why it is a procurement issue, red flags, questions for suppliers and how to act lawfully.
PDF · 1 page · A4
For legal and compliance teams
Legal risk overview
International law and what applies in each jurisdiction, from the legal framework guide.
PDF · 7 pages · A4
Voice and messaging guide
This campaign speaks for Palestinians. It is precise because precision is what makes it hard to dismiss, not because it is neutral.
This guide is how to say it. For what to say, start from the key messages.
Name what is happening
Genocide, as the UN Commission of Inquiry found; an unlawful occupation, as the International Court of Justice held. Say who found it, and when.
Palestinians are people, not a setting
Name who is harmed and what was done to them. Use the source's words: checkpoints, not crossings.
Lead with the company's own conduct
Its contracts, filings and statements, from its profile. Link the evidence so anyone can check it.
Ask for something
Every post should tell someone what to do: ask a supplier, write to a trustee, raise it at work.
Target the function, not the person
Address the company and the role that decides. No personal attacks, no private social media.
Palestinians act
Name the Palestinian journalist, organisation or survivor who documented, filed or testified, and keep their verb. They are not only acted upon.
Words to use
| Say | Not |
|---|---|
| Genocide; Israel's assault on Gaza | The "Israel-Hamas war" or a "conflict" between equal sides |
| Gaza's Ministry of Health; Palestinian health authorities | "Hamas-run" as a qualifier that casts doubt on the figures |
| Palestinians, civilians, or the group the source names | "Terrorists" or "human shields" for Palestinians in general |
| Forced displacement | "Evacuations" for people driven from their homes |
| Areas Israel designated "humanitarian zones" | Humanitarian or "safe" zones, without the quotation marks |
| Children | "Minors" or "young men" where the source says children |
| The separation wall | "Security fence", "security barrier" |
| Raids; settler attacks | "Clashes" where a source records a raid or an attack |
| The occupied West Bank and East Jerusalem | "Judea and Samaria", "disputed territories" |
| Settlements, illegal under international law | "Neighbourhoods", "communities" |
| Checkpoints | "Crossings" |
| Killed (by Israeli forces, where the source says so) | "Died" or "lost their lives" where a source says killed |
| The Israeli state, military and government | Jews or Jewish people, when you mean the state |
Hashtags
Use two or three, not ten. Match the platform.
Professional hashtags (#DueDiligence, #ESG) reach buyers and investors on LinkedIn.
Designers, translators and video makers wanted
Help turn this evidence into infographics, slides, short videos and other languages.
Last updated: October 2026
Social posts for any company
Choose a company and get posts written from its profile for four platforms, plus its share card. Edit them to add your own voice before you post.
Choose a company to see its posts.
LinkedIn
For professional networks: buyers, investors, colleagues.
X and Bluesky thread
Numbered posts, each under 280 characters. Post the first, then the rest as replies.
Instagram and Facebook
A caption to post with the share card or an evidence card.
WhatsApp and messages
A short message to send to friends or colleagues.