Raise Awareness
The Israeli government has invested significant resources in propaganda. Let's work together help to counter the misinformation.
Check out our strategy article on how to optimise your social media campaign.
Key Messages
Utilise platforms like Instagram, TikTok, X, Bluesky, Facebook and LinkedIn to spread awareness and inform others. Key messages to prioritise:
For how to say them, the words to use and the hashtags that reach professionals, see our voice and messaging guide.
Stop the Genocide
Demand an end to Israel's attacks on Palestinians in Gaza and the West Bank, and accountability for the genocide.
Restore Access
Push for the restoration of access to essential services and communication lines.
Allow Aid
Demand unimpeded access for urgent humanitarian aid to reach those in need.
Sanctions
Prosecute or sanction those complicit in war crimes, whether they carried out orders or facilitated the genocide.
Recognise Palestinian Statehood
Many states, including the UK, now recognise Palestine. Press those that have not, and hold those that have to it: end the occupation of the territories occupied since 1967, and enable international travel for Palestinians.
Release Palestinian Political Prisoners
Campaign for the release of Palestinians unjustly detained by Israel, including those held without charge or trial.
Share on social media
Share a powerful quote each day from our
database.
and
follow, like and share appropriate content from the following accounts, they provide generally reliable content and fair commentary.
Note: We may not necessarily endorse all the content these accounts share. Please double check and verify facts if you are doubtful.
Sharing about a company? Our share tool writes ready-to-post text for LinkedIn, X, Bluesky, Instagram, Facebook and WhatsApp from any company profile. Our campaign materials add evidence cards and infographics, and every company profile has its own share card.
X (Twitter)
Challenge the Narrative
For a more detailed analysis of content messaging please check our our research on this subject.
Share stories from Palestine
Use images and videos direct from Palestine, tell their story.
Amplify the voices of local Palestinians
Share personal stories and testimonies from Palestinians in your area or country
Humanise those are being impacted.
Highlight the human impact of the issue, making it more relatable and urgent.
Share content from trusted sources
Share research and statistics from trusted news sources and human rights organisations
Last reviewed: October 2026