Inditex (Zara)
Spanish fashion group behind Zara, Zara Home, Lefties, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho. Its own FY2025 accounts record 92 shops in Israel at 31 January 2026, up from 82 a year earlier, in a year the group's worldwide estate shrank by 103 shops. The Israeli shops are run under franchise by Trimera Brands. Inditex's European Works Council asked the company in September 2025 to end that franchise and received no reply.
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Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.
- Contact Corporate LeadershipInditex is Spanish, not Israeli, so the templates address the group directly. Shoppers, staff, franchise partners and shareholders in any country can use them
- Report New IntelligenceThe franchise agreement's terms and renewal date are the biggest gap in this profile, along with any new opening in Israel. Submit what you can see in your own market
- Share This ProfileMost people do not know the eight brands share an owner. Share it with anyone who shops there
- View Strategic AnalysisWhy the franchise contract, not the shopfront, is the thing to ask about
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Material Risk Framing
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Inditex trades in Israel through a franchise covering 92 shops. The UN Commission of Inquiry found in September 2025 that Israel is committing genocide against Palestinians in Gaza (A/HRC/60/CRP.3), and the ICJ found a real and imminent risk to the right of Palestinians in Gaza to be protected from acts of genocide, and ordered Israel to prevent them (26 January 2024). The ICJ also held on 19 July 2024 that Israel's presence in the occupied Palestinian territory is unlawful. As a Spanish company Inditex falls under the EU due diligence regime, which Directive (EU) 2026/470 narrowed in March 2026 to firms of 5,000 or more staff and delayed to 2029. The franchise structure limits direct liability: the shops are operated by Trimera Brands, not by Inditex.
Everything Inditex sells carries a name a shopper recognises, and it has shown how fast that turns: it pulled 'The Jacket' campaign worldwide within days in December 2023. Its own European Works Council asked it to leave Israel in September 2025 and received no answer, a silence that reads badly against a company that markets itself on labour standards and sustainability. The Palestinian BDS National Committee named Zara a boycott target on 24 July 2025.
There is no financial distress to exploit. FY2025 net sales reached EUR 39.9 billion and net income EUR 6.2 billion, both records, with a EUR 1.75 dividend proposed. Israel is a rounding error in that: 92 of 5,460 shops. The ask is therefore cheap for Inditex to grant and easy for shoppers to sustain, since the reasons to refuse are reputational rather than financial.
Ending the franchise costs money and time but is well within precedent. Inditex suspended trading in Russia in March 2022, sold all 502 shops and left inside eight months, taking a EUR 216 million charge. The Israeli estate is a fifth of that size and is operated by a third party rather than owned. The counter-pressure is internal: the group has been expanding in Israel, not contracting.
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
Fast Fashion Alternatives
Affordable fashion retailers offering similar styles without Israeli market expansion during humanitarian crisis
Check who owns the brand
High-street fashion is owned in groups, and the name over the door rarely tells you which one. Eight brands belong to Inditex (Zara, Zara Home, Lefties, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho), so avoiding one while buying another sends money to the same company. The same applies to the alternatives below: ownership and market presence change, so check the parent group's current position before switching. H&M, which owns COS and Arket among others, trades in Israel.
Japanese casualwear retailer known for basics and quality essentials
Japanese company, strong basics focus, ethical manufacturing initiatives
Irish fast fashion retailer with affordable pricing
No online shopping reduces overconsumption, improving sustainability commitments
Ethical & Sustainable Fashion
Fashion brands prioritising ethical production and environmental sustainability
German brand selling organic-cotton basics and denim
Fair Wear Foundation member and GOTS-certified cotton. Publishes its supplier list.
Swedish denim brand with free lifetime repairs
Free repairs in its own shops and by post, plus a resale programme. Publishes a full production guide.
Fair Trade certified ethical fashion brand
World Fair Trade Organisation member, organic materials, artisan partnerships
Secondhand & Vintage
Reduce environmental impact and avoid supporting problematic brands through secondhand shopping
Peer-to-peer secondhand fashion marketplace
No seller fees, wide range of brands, reduces textile waste
Social marketplace for secondhand and vintage fashion
Popular with younger consumers, unique vintage finds
Charity shop with extensive secondhand fashion selection
Proceeds support humanitarian work, including in Palestine
Local Charity and Thrift Shops
Worldwide
High street charity, thrift and second-hand shops offering affordable used clothing
Every country has some version of these. Cheapest option, supports local causes, and no new production.
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
Lower severity, high vulnerability — momentum builders that fold quickly
Severity
5.5/10
(6 + 5) ÷ 2 = 5.5
Strategic Vulnerability
9.0/10
(9 + 9) ÷ 2 = 9.0
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Zara, Zara Home, Lefties, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho are one Spanish company, Inditex. Its own published accounts record 92 shops in Israel on 31 January 2026, up from 82 a year earlier, in a year the group closed 103 shops worldwide. Clothing is the easiest thing in a household budget to buy somewhere else, so almost anyone reading this can act on it today.
Key Leverage Points
- The brand you are avoiding may not be the one on the sign. Money spent in Bershka or Stradivarius reaches the same company as money spent in Zara. Learn the eight names, check the group rather than the shopfront before you spend, and tell the people you shop with. Most of them do not know.
- Inditex's own staff have already asked it to leave, and got no answer. In September 2025 the European Works Council, the committee that represents Inditex workers across Europe to management, asked the company to end its Israeli franchise. Management passed the request upstairs and said nothing. If you work for the group, or belong to a shopworkers' union anywhere, ask your representative to put the question again and to publish whatever comes back.
- Ask for a date, not a statement of values. The Israeli shops are run under a franchise contract with an Israeli company. Only Inditex can end that contract. A letter asking when the agreement expires and whether it will be renewed is answerable; a letter asking Inditex to condemn something is not (letter templates).
- Point at Russia, because Inditex has never explained the difference. It suspended trading there in March 2022, sold all 502 of its Russian shops and left inside eight months, at a cost of EUR 216 million. Put that comparison in writing to the chief executive and to the sustainability office. It is the one question the company has no prepared answer to.
- Shareholders can force a written reply once a year. Inditex holds its annual general meeting each July, and Spanish company law lets any shareholder submit written questions beforehand that the board must answer. If you hold Inditex shares, including through a pension or an index fund you did not choose, ask the fund manager to submit one and to send you the response.
Evidence Summary
Inditex publishes a table of shops by brand and country in its annual results. At 31 January 2025 it listed 82 in Israel. At 31 January 2026 it listed 92: 24 Zara, 24 Pull&Bear, 18 Stradivarius, 15 Bershka, 4 Zara Home, 3 Massimo Dutti, 2 Oysho and 2 Lefties. Oysho had not traded in Israel the year before. Everywhere else the group went the other way, from 5,563 shops to 5,460. Reports that Zara is leaving Israel circulate periodically. The company's own accounts show the opposite (sources).
The largest of those shops opened on 27 February 2025: a 4,500 square metre combined Zara and Zara Home at the Big Fashion Glilot complex north of Tel Aviv, the biggest in the country. None of the 92 is owned by Inditex. All are run under franchise by an Israeli company, Trimera Brands. In October 2022 Trimera's chairman hosted a campaign event at his home for Itamar Ben-Gvir, then a candidate and later Israel's national security minister, who has called for Palestinians to be expelled. Ben-Gvir posted afterwards: "Zara, beautiful clothes, beautiful Israelis." Palestinian citizens of Israel burned Zara clothing; the Palestinian chief justice issued a religious ruling against dealing with the company. Inditex said that November that the agent's statements "do not represent or reflect the company's policy" and that it would take appropriate action. The franchise is still running.
On 24 September 2025 the European Trade Union Confederation, the umbrella body for trade unions across Europe, met the Palestinian ambassador to the EU and called for trade sanctions on Israel. Inditex's European Works Council, which represents the group's European staff to management, adopted that statement and asked the company to end the Israeli franchise. Its president said management confirmed it had passed the request upwards, then heard nothing. The Palestinian BDS National Committee named Zara a boycott target on 24 July 2025. Inditex has made no public statement about its Israeli business since 2022.
The shops are not the only Israeli link. Inditex bought analytics services from Anodot, a company based in Ra'anana; after a breach there exposed records belonging to around 197,000 Zara customers, Inditex described it in May 2026 as "a former technology provider". None of this happens in a company under strain: FY2025 net sales were a record EUR 39.9 billion. The ask is cheap for Inditex to grant, which is why the refusal is worth pressing.
Engagement Strategy
Three audiences, three different asks.
- Inditex. Ask when the Israeli franchise agreement ends, whether it will be renewed, and why Russia was possible and Israel is not. Ask for the reply its own works council never received.
- Shoppers. The eight brand names are the whole message, because switching costs nothing and second-hand costs less. Anyone who learns the list can act on it that afternoon (alternatives).
- Workers and unions. Inditex staff have already made this request through their own council. Shopworkers' unions in any country can back it, and a public reply is harder to withhold from a union than from a customer.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.
Establishes a second, separate Israeli commercial relationship. Records belonging to about 197,400 Zara customers were exposed through a breach at Anodot, an analytics provider whose stolen authentication tokens gave attackers access to customer data warehouses at several international companies. Inditex said the unauthorised access 'stems from a security incident that affected a former technology provider and has impacted several companies operating internationally', and that names, telephone numbers, addresses, credentials and payment information were not accessed.
Open sourceAnodot's own account of itself. Founded in 2014 and headquartered in Ra'anana, Israel, with a US office in Sunnyvale, California, it sells machine-learning anomaly detection over business and operational metrics. It was acquired by the Israeli digital analytics company Glassbox in November 2025.
Open sourceThe primary source for the size and direction of Inditex's Israeli business, published by the company itself. Annex V, 'Stores by concept and market as at 31 January 2026', gives Israel 92 shops: Zara 24, Pull&Bear 24, Stradivarius 18, Bershka 15, Zara Home 4, Massimo Dutti 3, Oysho 2 and Lefties 2. Annex IV records that the group's worldwide estate fell over the year from 5,563 shops to 5,460, a net loss of 103, and Annex III that 1,150 of the 5,460 are franchised. Net sales were EUR 39.9 billion, net income EUR 6.2 billion and the proposed dividend EUR 1.75 a share, all records. The document does not mention Israel in its narrative sections.
Open sourceInditex's European Works Council, which represents the group's European workforce, called on the company to terminate its Israeli franchise agreement, following the joint statement issued by the European Trade Union Confederation and the European trade union federations after their meeting with the Palestinian ambassador to the EU in Brussels on 24 September 2025. Council president Julio Algazár said Inditex confirmed it had passed the request to senior management but that no reply had been received. The article records 82 stores in Israel as at the end of 2024, all under franchise agreements, and notes that Inditex has not commented publicly. A union spokesperson is quoted: 'They can break the contract — of course, it will cost them money — but they must do it.'
Open sourceSpanish business daily setting out the brand-by-brand Israeli estate under franchisee Trimera Brands and the union demand that Inditex 'poner fin a su relación comercial con la franquicia en Israel' (end its commercial relationship with the franchise in Israel). Records that Inditex temporarily closed all its Israeli shops after October 2023 and reopened them progressively, and draws the contrast with Russia, which the group left outright in 2022 rather than franchising.
Open sourceThe statement Inditex's own works council then adopted. The European Trade Union Confederation, the umbrella body for national trade union centres across Europe, and the European sectoral federations called on the EU and its member states to advance immediate trade sanctions including full suspension of the EU–Israel Association Agreement, to end all trade and economic relations with Israeli settlements and enforce an import ban on goods and services originating from them, to restore and increase funding to UNRWA and the Palestinian Authority, and to protect workers who took part in pro-Palestine protests or refused to handle weapons shipments.
Open sourceThe UN Independent International Commission of Inquiry on the Occupied Palestinian Territory concludes that Israeli authorities and security forces 'have committed and are continuing to commit' acts of genocide against Palestinians in Gaza, and that Israel bears responsibility for the failure to prevent genocide, the commission of genocide and the failure to punish it (A/HRC/60/CRP.3).
Open sourceTrade press coverage of the boycott call, recording that the committee dismissed the withdrawal of 'The Jacket' campaign as insufficient because the brand 'continues to operate and expand in Israel'. No Inditex response is quoted.
Open sourceThe Palestinian BDS National Committee's formal boycott call. It cites the February 2025 Glilot flagship as deepening economic ties with Israel; the October 2022 Ben-Gvir event hosted by the chairman of ZARA's Israeli franchisee; the use of Israeli model Sun Mizrahi as a global campaign face in 2024; the December 2023 'The Jacket' campaign; and silence on the destruction of Gaza's cultural sector. It also raises Inditex's supply chain record in Brazil and Myanmar.
Open sourceAndrés Sánchez Iglesias, previously chief tax officer, became chief financial officer; Ignacio Fernández Fernández moved to the new post of chief corporate officer with oversight of the financial, sustainability, logistics, transport and infrastructure divisions.
Open sourceThe comparison year. Annex V, 'Stores by concept and market as at 31 January 2025', gives Israel 82 shops: Zara 25 (which in that year's presentation still included Lefties), Pull&Bear 23, Stradivarius 15, Bershka 14, Zara Home 3 and Massimo Dutti 2. Oysho has no entry against Israel, so it traded there for the first time during the following financial year. Group total 5,563 shops; net sales EUR 38.6 billion.
Open sourceThe flagship opening. A combined Zara and Zara Home of over 4,500 square metres across two floors at the Big Fashion Glilot complex north of Tel Aviv, opened on 27 February 2025 and described as the largest Zara in the country and the first Israeli site to put the two formats under one roof. Fittings include app-based stock checking, self-checkout and online order collection. The report lists the group's Israeli brands as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home.
Open sourceZara used Israeli model Sun Mizrahi in a global campaign, prompting renewed boycott calls under the Instagram post. Her agency acknowledged her prominence as 'the Israeli face' and declined further comment.
Open sourceZara withdrew 'The Jacket', a campaign showing a model carrying a shrouded mannequin amid rubble and broken plasterboard, after tens of thousands of complaints and the hashtag #BoycottZara. Inditex first described the removal as 'part of a normal process of refreshing content' and said the photographs were taken in September, before the war. Zara's fuller statement the following day said the campaign was conceived in July, that 'some customers felt offended by these images, which have now been removed', and that 'Zara regrets the misunderstanding'.
Open sourceThe only substantive statement Inditex has made about its Israeli franchise. The company said that 'the statements of the Zara agent do not represent or reflect the company's policy and opinion', that it would 'take the appropriate action in this regard', and affirmed a commitment to defend human rights and reject racism in its policies and commercial activities. The franchise remains in place.
Open sourceThe precedent for a full market exit. Inditex suspended trading in Russia on 5 March 2022 and agreed to sell all 502 of its Russian shops to the Daher Group, terminating its own operations in the country; it booked EUR 216 million of provisions in the first quarter to cover the closures. The two sides retained an option to work together through a franchise agreement if Inditex ever returned, the same structure it uses in Israel.
Open sourceThe origin of the campaign against the brand. Joey Schwebel, who chairs Trimera Brands, the Israeli franchisee for Zara and the other Inditex brands, hosted Itamar Ben-Gvir at his home in Ra'anana on the Thursday evening for a campaign event ahead of the November 2022 election. Ben-Gvir posted afterwards: 'Zara, beautiful clothes, beautiful Israelis.' Palestinian citizens of Israel filmed themselves burning Zara clothing; the mayor of Rahat, Fayez Abu Sahiban, called the retailer 'fascist'. Schwebel's office declined to comment, describing the matter as private.
Open sourceIndependent confirmation of the same event and of Schwebel's position as chair of Trimera, the company holding the Israeli franchise for Zara and the other Inditex brands.
Open sourceUpdates & Milestones
- Israeli analytics supplier disclosed after breach
Inditex confirms that data on about 197,000 Zara customers was exposed through a security incident at Anodot, an analytics company headquartered in Ra'anana, Israel. Inditex describes Anodot as 'a former technology provider'.
- Accounts show the Israeli estate growing, not shrinking
Inditex's FY2025 results record 92 shops in Israel at 31 January 2026 against 82 a year earlier (Zara 24, Pull&Bear 24, Stradivarius 18, Bershka 15, Zara Home 4, Massimo Dutti 3, Oysho 2 and Lefties 2), while the group's worldwide estate falls from 5,563 shops to 5,460. Oysho trades in Israel for the first time. Group net sales reach a record EUR 39.9 billion.
- No reply from management
Works council president Julio Algazár says Inditex confirmed it had passed the request to senior management, but that the council has received no answer. Inditex makes no public comment.
- Inditex's own works council asks it to leave Israel
The European Trade Union Confederation and the European sectoral federations issue a joint statement on 24 September 2025 after meeting the Palestinian ambassador to the EU. Inditex's European Works Council, meeting in Zaragoza that week, adopts the statement and asks the company to end its commercial relationship with its Israeli franchisee.
- BDS National Committee names Zara a boycott target
The Palestinian BDS National Committee calls for a global boycott of Zara and Inditex on 24 July 2025, citing the Glilot opening, the 2022 Ben-Gvir event, the 2024 Sun Mizrahi campaign and 'The Jacket'.
- Largest Zara in Israel opens at Glilot
A combined Zara and Zara Home of over 4,500 square metres opens on 27 February 2025 at the Big Fashion Glilot complex north of Tel Aviv, the largest Zara in the country and the first Israeli site to put the two formats under one roof.
- Israeli model campaign sparks fresh boycott calls
Zara uses Israeli model Sun Mizrahi in a global campaign. Her agency acknowledges her prominence as 'the Israeli face' and declines further comment, triggering renewed boycott pressure.
- Controversial 'The Jacket' campaign
Zara releases an advertising campaign showing a model carrying a shrouded mannequin amid rubble and broken plasterboard. Tens of thousands of complaints and the hashtag #BoycottZara follow. The images are withdrawn worldwide within days; Zara says the campaign was conceived in July, photographed in September and that it 'regrets the misunderstanding'. It does not address its Israeli business.
- Initial boycott calls begin
Palestinian citizens of Israel film themselves burning Zara clothing and call for a boycott; the mayor of Rahat calls the retailer 'fascist'. Palestinian Authority officials condemn the company and the chief justice issues a religious ruling prohibiting dealings with Zara.
- Franchisee hosts Ben-Gvir campaign event
Joey Schwebel, chairman of Trimera Brands, the Israeli franchisee for Zara and the other Inditex brands, hosts a campaign event for far-right politician Itamar Ben-Gvir at his home in Ra'anana ahead of the November 2022 election. Ben-Gvir posts afterwards: 'Zara, beautiful clothes, beautiful Israelis.' Inditex says on 12 November that the agent's statements 'do not represent or reflect the company's policy and opinion' and that it will take appropriate action. The franchise is not terminated.