Similarweb
Israeli-founded web analytics and digital intelligence company providing traffic data on 100 million websites and 4 million apps
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Web analytics platform with no documented military or surveillance applications
NYSE-listed (SMWB); $630 million market cap; 11% revenue growth in Q3 2025
B2B analytics brand used by marketers; alternatives readily available
Enterprise analytics with moderate switching costs; competitors offer similar data
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
Web Analytics & Traffic Data
Alternative digital intelligence platforms
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
Lower severity, high vulnerability: momentum builders that fold quickly
- Severity
- 5.5/10
- Strategic vulnerability
- 6.5/10
Learn about our methodology. Companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Similarweb is an Israeli-headquartered web analytics company that has grown into a global enterprise with over $285 million annual revenue. Founded in Tel Aviv in 2007 by Or Offer, the company maintains its headquarters in Givatayim, Israel, with over 600 employees in Israel (more than half of its global workforce of approximately 1,100). The platform's data on 100 million websites and 4 million apps is used by marketers, investors, and researchers worldwide. The company actively supported Israeli military operations following October 7, 2023, by supplying employees deployed to IDF units and housing evacuated families.
Key Leverage Points
- Alternative Availability: Semrush, Ahrefs, SpyFu, and other platforms offer directly competing web analytics
- Marketing Industry: Users are primarily marketers and analysts who can readily choose alternatives
- NYSE Listing: Public company status (SMWB) enables shareholder engagement and ESG pressure
- Israeli Tax Contribution: Over 600 Israeli employees contribute substantial payroll taxes; tech sector provides over one-third of Israel's income tax revenue
- War Support: Documented active support for IDF operations in October 2023 - logistics support for mobilised employees, housing for evacuees
Evidence Summary
Similarweb's Israeli headquarters and operations are well-documented. The company is headquartered at 33 Yitzhak Rabin St., Givatayim, Israel, with over 600 Israeli employees. Following October 7, 2023, Calcalist Tech reported that Similarweb established logistics operations to deliver supplies to employees deployed to IDF military units, housed 50 evacuated families from southern Israel at Abrahams Hostel with daily meals provided by Chef Haim Cohen's catering service, and converted their Givatayim offices into a municipal donation centre. Israel's tech sector contributes over one-third of national income tax revenue, with average tech worker tax payments six times higher than other sectors (Israel Innovation Authority, 2024).
Engagement Strategy
Target marketing and SEO professionals with awareness of alternatives from Semrush (US-headquartered), Ahrefs (Singapore-headquartered), and SpyFu. Emphasise the company's direct support for Israeli military operations and significant tax contributions to the Israeli state. Engage digital marketing agencies on ethical tool procurement. Web analytics tools are highly substitutable with low switching costs compared to enterprise infrastructure software. NYSE listing provides opportunity for shareholder resolutions on human rights due diligence and disclosure of military/government relationships.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.
11 Nov 2025 Filing Similarweb Q3 2025 Financial Results
Reports $71.8M quarterly revenue (11% YoY growth), 6,127 customers, headquarters confirmed as Givatayim, Israel with global offices
Open source31 Mar 2025 News Similarweb Acquires The Search Monitor
Continues acquisition strategy with purchase of US-based ad monitoring company, expanding from Israel headquarters
Open source13 Aug 2024 Report Israel Innovation Authority: High-Tech Tax Contribution Report
Israel's tech sector contributes over one-third of all national income tax revenue, with tech workers paying average taxes six times higher than other sectors
Open source1 Jan 2024 Corporate Statement Similarweb Company Profile
Confirms Tel Aviv founding in 2007 and global operations with headquarters in Givatayim, Israel
Open source24 Oct 2023 News Similarweb War Support Operations
Company transported supplies to employees deployed to IDF military units, housed 50 evacuated families, and established municipal donation centre at Givatayim offices
Open source1 May 2021 News Similarweb NYSE IPO
Goes public raising $150 million under ticker SMWB, valuing company at $1.6 billion
Open sourceUpdates & Milestones
Bloomberg expands alternative data offering with Similarweb traffic data
Acquires US-based paid search monitoring company, continuing expansion strategy
Acquires Swiss app intelligence provider to strengthen mobile analytics capabilities
Acquires Latin American ad intelligence company, expanding global reach from Israel headquarters
Establishes logistics operation to supply employees deployed to IDF military units, houses 50 evacuated families from southern Israel at Abrahams Hostel with daily meals, converts Givatayim offices into municipal donation centre
Goes public on New York Stock Exchange raising $150 million, valued at $1.6 billion
Wins first Israeli SeedCamp, gaining international attention
Or Offer founds Similarweb in Tel Aviv, starting as Firefox browser extension