Wix.com

Wix is an Israeli website-building platform used by more than 304 million registered users. In October 2023 it ran an internal staff channel titled 'supporting Israel narrative', where employees were told to stress that 'unlike the Gazans, we look and live like Europeans or Americans'. It built more than 180 war advocacy websites in the same weeks, and sacked a Dublin employee over posts criticising the bombing of Gaza, a dismissal an Irish state tribunal found unfair. Its own help centre offers a shop in Israel ten ways to take payment, and a shop in the Palestinian Territories none.

Listing: NASDAQ HQ: Israel Website Updated: 8 Aug 2026

Take Action

Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.

  • Contact Corporate Leadership
    Wix is Israeli-headquartered, so the templates are written for anyone buying from it: a site owner, an agency, a union or a school, in any country
  • Report New Intelligence
    Cancellation responses, Partner Program correspondence and any Wix decision affecting a Palestinian or Arabic-language site are the biggest gaps in this profile
  • Share This Profile
    Share with web designers, agencies and anyone running a site on the platform
  • View Strategic Analysis
    Why the agencies, not the individual users, are the pressure point

Before taking action, review our Code of Conduct for professional standards and ethical guidelines.

Help Us Hold Wix.com Accountable

Your skills and knowledge can strengthen this campaign. Join our volunteer research team or share insider information securely.

Leverage Your Expertise

Do you work in this sector? We need professionals who understand procurement cycles, regulatory compliance, and corporate governance. Don't just boycott - lead!

Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. The contact details shown are published business addresses, listed for professional correspondence only. Write to the role, not the person, and keep correspondence courteous and factual. Repeated, abusive or personal contact is unlawful harassment and damages the case being made.

Avishai Abrahami
Co-Founder and Chief Executive Officer
Chief executive since the company was founded in 2006. Announced the restructuring of May 2026, in which about 1,000 roles were cut, and sets group strategy including which markets and payment integrations the platform supports.
Public contact: Via Wix investor relations, investors.wix.com
Nir Zohar
President and Chief Operating Officer
Responsible for day-to-day operations, including the international offices and human resources policy. Issued the company's public statement defending the dismissal of the Dublin employee in October 2023.
Public contact: Via Wix investor relations, investors.wix.com
Lior Shemesh
Chief Financial Officer
Chief financial officer since April 2013. Presents quarterly results and guidance to investors and is the relevant executive for questions about subscription churn, the shekel-denominated cost base and restructuring charges.
Public contact: Via Wix investor relations, investors.wix.com

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal & Compliance

Wix is incorporated and headquartered in Israel and employs more than 60% of its 5,277 staff there. In July 2024 Ireland's Workplace Relations Commission, a state employment tribunal, awarded EUR 35,000 against it for the unfair dismissal of a Dublin employee over posts about Palestine; the company conceded the process was unfair. The UN Commission of Inquiry found in September 2025 that Israel is committing genocide against Palestinians in Gaza, and the International Court of Justice found Israel's presence in the occupied Palestinian territory unlawful on 19 July 2024.

Financial & Investor

Wix took USD 1.99 billion of revenue in 2025 but only USD 50.6 million of GAAP net income, and spent USD 243.6 million on advertising (12% of revenue) to keep users arriving. In May 2026 it cut 1,000 jobs, about a fifth of its workforce, and booked USD 27.1 million of restructuring costs in the second quarter of 2026. Subscriptions cancelled remove dollars while the wage bill stays in shekels.

Reputational & Brand

The brand is sold to small businesses, charities and creators, and the company's president, Nir Zohar, defended the Dublin dismissal in public, calling the employee's post 'unfathomable, unexplainable and unacceptable'. Wix did not answer The Irish Times when the 'supporting Israel narrative' messages were put to it. AGSEM, the union of graduate students employed at McGill University, voted to leave the platform and completed its migration in December 2024.

Operational & Supply Chain

Subscriptions run monthly or yearly, so the renewal date is the exit, and rival builders are plentiful. Wix's own help centre limits how cleanly a customer can go: 'Currently, it is not possible to export blog posts to other platforms.' The agencies and freelancers in its Partner Program hold many client sites at once, which makes a single designer's decision unusually costly. Wix reports Partners revenue as a separate line.

Product Alternatives

Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.

Website Builders

Drag-and-drop alternatives to Wix for building websites

Plan the move before you cancel

A Wix site is rebuilt rather than transferred. Wix's own help centre states that 'Currently, it is not possible to export blog posts to other platforms', and portfolio items cannot be exported at all; CMS collections can be exported as CSV files and shop products as spreadsheets. Save your text and images first, check where your domain is registered and when it renews, and only then cancel. Agencies moving a client book should stagger renewals rather than attempt everything in one month.

WordPress.com

Global

World's most popular website platform, free and paid options

US-headquartered, open source core, powers 40%+ of web

Direct Match More Ethical Better Quality

Squarespace

Global

Beautiful templates with drag-and-drop editing

New York-headquartered, popular for creative professionals

Direct Match Better Quality

Webflow

Global

Professional no-code website builder and CMS

US-headquartered, popular with designers

Direct Match Better Quality

Carrd

Global

Simple one-page websites, free tier available

Indie-developed, great for simple sites

Direct Match Cheaper

E-commerce Platforms

Alternatives to Wix for online stores

Shopify

Global

Leading e-commerce platform

Canadian-headquartered, comprehensive e-commerce

Direct Match

WooCommerce

Global

WordPress e-commerce plugin, open source

Open source, runs on WordPress

Direct Match More Ethical Cheaper

Comparison Legend

Direct Match Clear substitute for the same product/service
Cheaper Lower cost option
Better Quality Proven superior performance/reliability
More Ethical Avoids human rights, labour, or environmental harm
Sustainable Stronger eco credentials (materials, energy, lifecycle)
Local Supplier Supports domestic/regional economy instead of Israel
Palestine-Friendly Explicitly supportive or aligned with justice for Palestine

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

Priority Target

High severity, high vulnerability — campaigns with the best chance of making an impact

Severity

6.5/10

Strategic Importance 6/10 Complicity Level 7/10

(6 + 7) ÷ 2 = 6.5

Strategic Vulnerability

8.0/10

Reputational Sensitivity 8/10 Structural Flexibility 8/10

(8 + 8) ÷ 2 = 8.0

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

Wix sells website subscriptions to more than 304 million registered users. In October 2023 it ran an internal Slack channel titled "supporting Israel narrative", where staff were told to stress that "unlike the Gazans, we look and live like Europeans or Americans". That is a company instruction about how to describe people living under an occupation the International Court of Justice found unlawful on 19 July 2024. Wix built more than 180 war advocacy websites in the same weeks, and dismissed a Dublin employee over posts criticising the bombing of Gaza; an Irish state tribunal found that dismissal unfair. Wix sells by subscription, monthly or yearly, so leaving costs it money at the next renewal date.

Key Leverage Points

  • A shop in Tel Aviv has ten ways to take payment on Wix; a shop in Ramallah has none. Wix's own help centre lists ten payment providers for a merchant in Israel (PayPal, Isracard, Bit, PayPlus, Meshulam, Pelecard, Tranzila, Cal, iCredit and Max by Hyp) and "N/A" for the Palestinian Territories. Jordan and Egypt are offered PayPal; Palestinians are offered nothing. 7amleh, the Arab Center for the Advancement of Social Media, reported in May 2026 that Palestinians are shut out of PayPal and Payoneer while Israelis keep both. Licensed Palestinian payment companies exist, PalPay among them. Ask Wix in writing when it will build the integration.
  • Web designers choose the platform; their clients rarely do. Wix Studio is what the company sells to agencies and freelancers, and Partners revenue grew 17% in the second quarter of 2026, faster than the rest of the business. One designer moving a client book cancels many subscriptions at once. If you build sites for a living, say publicly which platform you have stopped using, and tell Wix's partner team why.
  • Put migration on your organisation's agenda before the renewal date. AGSEM, the union of graduate students employed at McGill University in Montreal, resolved in October 2023 to move off Wix, carried it at a general assembly in November 2024 and finished that December. Any union branch, mosque, charity or school can table the same motion, and it takes one meeting.
  • Take the tribunal decision to whoever signs your supplier contracts. In July 2024 Ireland's Workplace Relations Commission, a state body, awarded EUR 35,000 against Wix for unfairly dismissing an employee over posts about Palestine, and Wix conceded the process was unfair. A procurement or HR officer need not weigh a political argument to act on a tribunal's finding about how a supplier treats staff (sources).
  • Wix earns in dollars and pays its wages in Israel. In May 2026 it cut 1,000 jobs, about a fifth of its staff, blaming a shekel that had risen nearly 30% against the dollar: "structural pressure on our ability to operate at our current scale", in Avishai Abrahami's words. Shareholders and analysts can ask on the record what cancellations are costing.

Evidence Summary

In October 2023 Wix ran a campaign of its own. The Irish Times published leaked messages from an internal Slack channel titled "supporting Israel narrative". The channel invited employees to "join a company initiative to create videos and creative campaigns", and advised emphasising that "unlike the Gazans, we look and live like Europeans or Americans". Wix did not answer the paper's questions about it. In the same weeks the company built more than 180 war-related websites, listed many of them on wix4swordsofiron.com, a site it launched itself, and published a "Stand with Israel" app in its own App Market. The UN Commission of Inquiry concluded on 16 September 2025 that Israel is committing genocide against Palestinians in Gaza.

Courtney Carey, a customer care team leader in Wix's Dublin office, posted on LinkedIn in October 2023 calling Israel a "terrorist state" and expressing solidarity "with the Palestinian people against the Israeli apartheid". She was dismissed by telephone, with no investigation, no disciplinary meeting and no appeal. Wix's president, Nir Zohar, defended the decision publicly, calling the post "unfathomable, unexplainable and unacceptable". In July 2024 the Workplace Relations Commission found the dismissal unfair and awarded EUR 35,000; Wix conceded the process had been unfair and argued only about the size of the award.

Commercially this is a large consumer business with an Israeli cost base. It bought the Israeli startup Base44 for USD 80 million in June 2025. In May 2026 it cut about a fifth of its workforce, and Reuters reported the reason in the company's own terms: teams in Israel paid in shekels, revenue collected in dollars. That is the mechanism a boycott acts on.

Engagement Strategy

Four audiences, four different asks.

  • Wix. Ask when it will list a payment provider for merchants in the Palestinian Territories, and whether the sites built under wix4swordsofiron.com are still hosted and supported. Use the letter templates in actions.
  • Agencies and freelancers in the Wix Partner Program. They pick the platform for many clients at a time, and Wix reports their spending as a separate line, so their departure shows up in its results.
  • Organisations running a Wix site. Unions, mosques, charities, student societies and small firms can pass a motion and migrate, as AGSEM did, and should say publicly that they have.
  • Investors and analysts. Ask what subscription churn is attributable to the boycott, and what a shekel wage bill does to margins if growth slows.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.

Corporate Statement
2026-08-07
Wix Help Centre: available payment providers in your country

Wix's own published list of which payment providers a merchant can connect, by country. For Israel it lists ten: PayPal, Max by Hyp, Isracard, PayPlus, Bit, Meshulam, Pelecard, Tranzila, Cal and iCredit. For the Palestinian Territories it lists 'N/A'. Neighbouring entries show this is not a regional pattern: Jordan is offered PayPal, Paymentwall and FasterPay; Egypt PayPal, Kashier, Paymentwall and Skrill; Saudi Arabia, Morocco and Tunisia PayPal and Paymentwall. Wix Payments, the company's own processing product, operates in sixteen countries, none of them in the Middle East. Page as read on 7 August 2026.

Open source
Corporate Statement
2026-08-07
Wix Help Centre: exporting blog posts to other platforms

Wix's own answer to customers who want to leave: 'Currently, it is not possible to export blog posts to other platforms.' The page suggests sharing posts on social media instead. Content held in a Wix CMS collection can be exported as a CSV file, and portfolio items cannot be exported at all. This is the practical friction in any migration: alternatives are plentiful, but a Wix site is rebuilt rather than transferred.

Open source
Corporate Statement
2026-08-07
Wix Help Centre: Wix account country limitations

Wix's published account restrictions, which it attributes to sanctions administered by the United States Office of Foreign Assets Control. Users in Iran, North Korea, Syria, Cuba, Crimea and the self-declared Donetsk and Luhansk republics 'cannot register or use any of Wix's services including Wix sites', and substantial limitations apply to the Russian Federation. Neither Palestine, Gaza nor the West Bank appears on this list: the payments gap recorded elsewhere is a product decision, not a sanctions one.

Open source
Corporate Statement
2026-08-04
Wix reports second quarter 2026 results

The most recent trading statement. Second quarter revenue of USD 563 million, up 15%, and bookings of USD 569 million, up 12%. Revenue from Partners, the agencies and freelancers building client sites on Wix Studio, grew 17%, faster than the core business, and is reported as a separate line. The company reiterated full year guidance following the workforce reduction of about 20% announced in May 2026, and booked USD 27.1 million of restructuring and related costs in the quarter.

Open source
News
2026-05-28
Reuters: Wix cuts 1,000 jobs, citing a strong shekel and AI

The clearest published statement of how Wix's economics tie to Israel, reported by Steven Scheer. Wix cut 1,000 jobs, about 20% of a workforce of 5,277 at the end of the first quarter of 2026. The majority of its teams are in Israel with shekel-denominated costs while its revenue is primarily dollar-denominated, and the shekel had risen nearly 30% against the dollar over the preceding year to a 33-year peak. Chief executive Avishai Abrahami: 'This creates a structural pressure on our ability to operate at our current scale.'

Open source
News
2026-05-28
The Times of Israel: Wix confirms cutting 20% of workforce

Confirms the workforce split. Wix employed 5,277 people at the end of March 2026, more than 60% of them in Israel. Avishai Abrahami told staff the company needed to become 'a faster, leaner, and flatter organization', citing shekel appreciation against a dollar revenue base and a shift to what he called AI-native ways of working.

Open source
Report
2026-05-05
7amleh, 'Palestinian Access to Digital Economy Platforms: Barriers, Disparities, and Policy Responses'

7amleh, the Arab Center for the Advancement of Social Media, a Palestinian digital rights organisation, examined around thirty major digital services and found that Palestinians face 'structural barriers that restrict their participation in the digital economy', produced by the interaction of technology companies' policies with Israeli control of infrastructure. It records that Palestinians are excluded from PayPal and Payoneer while Israeli citizens retain access, that West Bank networks are held at 3G and Gaza at 2G while Israeli networks run 4G and 5G, and that settlements receive service privileges Palestinians are denied. It calls on global technology companies to end discriminatory service policies and to expand Palestinian access to digital payments. The report names PayPal, Payoneer, Amazon, eBay, Upwork and Fiverr; it does not name Wix.

Open source
Filing
2026-03-05
Wix.com Ltd, Annual Report on Form 20-F for the year ended 31 December 2025

The company's own primary filing, made with the US Securities and Exchange Commission on 5 March 2026. Wix files as a foreign private issuer because it is incorporated in Israel. Its risk factors are grouped around that fact: the obligations of personnel to perform military service, the availability of local tax benefits, the effects of war and hostilities in the region, and the difficulty of enforcing a United States judgment against the company in Israel. It records 54,989,523 ordinary shares outstanding at 31 December 2025, USD 1.65 billion of liquid assets, USD 1.15 billion of convertible senior notes due 2030, and advertising expenses of USD 243.6 million, 12% of revenues, up from USD 175.6 million in 2024. Earlier filings disclosed that fewer than 5% of the workforce are military reservists and that Wix's infrastructure and internal networks are cloud-based and located outside Israel.

Open source
Corporate Statement
2026-03-04
Wix reports fourth quarter and full year 2025 results

Full year 2025 revenue of USD 1.99 billion, up 13%; bookings of USD 2.07 billion; GAAP net income of USD 50.6 million; free cash flow of USD 573.0 million; more than 304 million registered users at 31 December 2025. Base44, the Israeli startup Wix bought in June 2025, is reported to have reached USD 100 million of annual recurring revenue. Durable Capital Partners led a USD 250 million private placement. Guidance for 2026 is mid-teens percentage growth in both bookings and revenue.

Open source
Report
2025-09-16
UN Commission of Inquiry: legal analysis of Israel's conduct in Gaza under the Genocide Convention

The UN Independent International Commission of Inquiry on the Occupied Palestinian Territory concludes that Israeli authorities and security forces 'have committed and are continuing to commit' acts of genocide against Palestinians in Gaza, and that Israel bears responsibility for the failure to prevent genocide, the commission of genocide and the failure to punish it (A/HRC/60/CRP.3). The analysis covers Gaza between 7 October 2023 and 31 July 2025.

Open source
Corporate Statement
2025-06-18
Wix acquires Base44 for USD 80 million

Wix's announcement of its purchase of Base44, an Israeli artificial intelligence startup founded by Maor Shlomo roughly six months earlier and run as a sole-shareholder company with fewer than ten employees. Initial consideration was about USD 80 million in cash, with earn-out payments running to 2029. Base44 had reached 250,000 users before the sale. Capital recycled into the Israeli technology economy, and by the fourth quarter of 2025 Wix reported the unit at USD 100 million of annual recurring revenue.

Open source
Report
2025-02-19
Wix Full Year 2024 Financial Results

Wix reported $1.761 billion revenue (13% growth) and $138 million net income, demonstrating significant economic contribution to Israeli tech sector

Open source
NGO
2024-12-01
AGSEM: the union cuts ties with Wix in solidarity with Palestine

The clearest documented instance of an organisation leaving the platform. AGSEM, the Association of Graduate Students Employed at McGill University in Montreal, adopted a resolution in October 2023 to 'take tangible steps to boycott Israeli products and services, such as by transitioning away from website and email servers hosted by a company that benefits from the occupation of Palestinian land'. The general assembly formally approved the move in November 2024 and the migration to a new website was completed in December 2024. The precedent a union branch, student society or charity can copy.

Open source
Report
2024-07-31
Courtney Carey v Wix Online Platforms Limited, Workplace Relations Commission, ADJ-00048434

The decision itself, summarised by Legal Island. The Workplace Relations Commission is the Irish state body that adjudicates employment claims. It found the dismissal unfair under the Unfair Dismissals Act 1977 and awarded EUR 35,000. Wix conceded that the dismissal was procedurally unfair (the complainant was dismissed by telephone, was not invited to a disciplinary meeting, was not told of any right of appeal, and no investigation was documented) and argued instead that compensation should be confined to actual financial loss. The complainant had earned EUR 40,000 a year, was unemployed for 26 weeks and then took lower-paid work. Decision published 31 July 2024.

Open source
News
2024-07-22
The Irish Times: Courtney Carey, fired by Wix over social media posts about Palestine, wins EUR 35,000

Report of the award. The Workplace Relations Commission found the dismissal of the Dublin employee procedurally unfair and ordered Wix to pay EUR 35,000 in compensation.

Open source
News
2024-07-22
RTÉ: worker sacked by Israeli tech firm awarded EUR 35,000

Ireland's national broadcaster reporting the same decision, giving the award and the tribunal's finding of unfair dismissal. Wix had until mid-August 2024 to appeal to the Labour Court.

Open source
NGO
2024-01-01
The Witness: Wix Boycott Guide

Details Wix's Israeli origins and lists ethical alternatives for website building

Open source
Other
2024-01-01
Boycott Wix Campaign

Dedicated campaign site providing alternatives and migration guidance

Open source
News
2023-10-26
The Times of Israel: Wix president defends the dismissal of a Dublin employee

Wix's own public justification, made at the time. Courtney Carey, 26, a customer care team leader in the Dublin office, posted on LinkedIn calling Israel a 'terrorist state' and expressing solidarity 'with the Palestinian people against the Israeli apartheid'. She was dismissed with immediate effect. Wix's president Nir Zohar said that 'for all the Israelis to be called terrorists by someone they perceive as a teammate and a colleague is unfathomable, unexplainable and unacceptable', and said the posts threatened the connection between the Dublin office, then about 500 staff, and their Israeli colleagues.

Open source
News
2023-10-24
The Irish Times: internal Wix chat encouraged staff to support 'Israel's narrative'

The strongest documented instance of Wix acting as a company rather than hosting what its customers publish. Jack Power reported on leaked messages from an internal Slack channel titled 'supporting Israel narrative', which invited employees to 'join a company initiative to create videos and creative campaigns' and to 'make an impact on global perception'. One message advised that 'unlike the Gazans, we look and live like Europeans or Americans' and that it was 'very important to emphasise this in texts and images'. Staff were also advised against discussing casualty numbers. Wix did not respond to the paper's requests for comment on the messages.

Open source
News
2023-10-23
Irish Woman Fired by Wix Over Gaza Criticism

Wix terminated Dublin employee for LinkedIn posts describing Israel as 'terrorist state' and criticising bombing of Gaza; decision condemned by Irish Taoiseach and Tánaiste

Open source
Corporate Statement
2023-10-15
Wix 'Stand with Israel' App and War Support Websites

Wix launched 'Stand with Israel' app for websites and built 180+ war-related advocacy sites through wix4swordsofiron.com initiative following October 7

Open source
Corporate Statement
2023-10-15
Wix App Market listing: 'Stand with Israel'

The app as published in Wix's own App Market, which is the company's curated catalogue of add-ons rather than user-generated content. The listing places the app on Wix's own storefront alongside its commercial integrations. Wix built and supported more than 180 war-related websites in the same period, many of them listed on wix4swordsofiron.com, a site Wix itself launched within days of October 2023.

Open source
News
2019-02-01
Pro-BDS Congresswoman's Website Built on Wix

Jerusalem Post highlights irony of BDS supporters using Israeli platform

Open source

Updates & Milestones

  1. Partners revenue outgrows the core business

    Second quarter 2026 revenue of USD 563 million, up 15%. Revenue from Partners, the agencies and freelancers building client sites on Wix Studio, grows 17%, faster than the rest of the company, and is reported as a separate line. Restructuring and related costs of USD 27.1 million are booked in the quarter.

  2. Cuts 1,000 jobs as the shekel rises

    Wix cuts about 20% of a workforce of 5,277, more than 60% of whom are in Israel. Chief executive Avishai Abrahami attributes the decision to a shekel that has risen nearly 30% against the dollar while revenue is collected in dollars, saying this 'creates a structural pressure on our ability to operate at our current scale'.

  3. Full year 2025 results and Form 20-F

    Wix reports USD 1.99 billion of revenue for 2025, GAAP net income of USD 50.6 million, free cash flow of USD 573.0 million and more than 304 million registered users. Advertising spending reaches USD 243.6 million, 12% of revenue. Its Form 20-F, filed on 5 March 2026, groups its principal risks around Israeli incorporation: military service obligations, local tax benefits, and war in the region.

  4. UN Commission of Inquiry finds genocide in Gaza

    The UN Independent International Commission of Inquiry on the Occupied Palestinian Territory concludes on 16 September 2025 that Israeli authorities and security forces have committed and are continuing to commit acts of genocide against Palestinians in Gaza, and that Israel bears responsibility for failing to prevent, for committing and for failing to punish genocide.

  5. Buys the Israeli startup Base44 for USD 80 million

    Wix acquires Base44, an Israeli artificial intelligence company founded roughly six months earlier by a sole shareholder with fewer than ten employees, for about USD 80 million in cash plus earn-outs running to 2029. By the end of 2025 Wix reports the unit at USD 100 million of annual recurring revenue.

  6. A union completes its migration off the platform

    AGSEM, the Association of Graduate Students Employed at McGill University in Montreal, finishes moving its website off Wix. The union had resolved in October 2023 to transition away from 'website and email servers hosted by a company that benefits from the occupation of Palestinian land', and its general assembly approved the move in November 2024.

  7. WRC Rules Unfair Dismissal

    Irish Workplace Relations Commission orders Wix to pay €35,000 compensation for procedurally unfair dismissal of Courtney Carey

  8. Wix president defends the dismissal in public

    Nir Zohar, Wix's president and chief operating officer, says publicly that for Israelis 'to be called terrorists by someone they perceive as a teammate and a colleague is unfathomable, unexplainable and unacceptable', and links the posts to the relationship between the Dublin office, then about 500 staff, and Israeli colleagues.

  9. Internal Pro-Israel Advocacy Revealed

    Leaked messages show internal Slack channel encouraging employees to create content supporting 'Israel's narrative'

  10. Employee Fired for Gaza Criticism

    Dublin employee Courtney Carey terminated for social media posts criticising Israeli military actions in Gaza; Irish government criticises decision

  11. Launches 'Stand with Israel' Initiative

    Wix launches 'Stand with Israel' app and wix4swordsofiron.com, building 180+ war-related advocacy websites

  12. Boycott Campaigns Emerge

    Grassroots campaigns encourage users to migrate to ethical alternatives

  13. 50 Million Users

    Reaches 50 million registered users; the base passes 304 million by the end of 2025, making it one of the most widely used products sold by any Israeli company.

  14. NASDAQ IPO

    Wix lists on NASDAQ while remaining an Israeli-incorporated company, filing with the US Securities and Exchange Commission as a foreign private issuer.

  15. Founded and incorporated in Israel

    Wix.com Ltd is founded in Tel Aviv as a freemium website builder and incorporated in Israel, where it still runs its headquarters and the majority of its workforce.

Disclaimer: All information on this page is published in the public interest, based on good-faith research from credible sources and aligned with the UN Guiding Principles on Business & Human Rights. Companies and individuals may request corrections or page removal via our Feedback Form.