Fiverr

Campaign Target
Category: Target

Fiverr is a global marketplace for freelance work (design, translation, code, voiceover) registered in Israel and run from Tel Aviv. Everyone who uses it, anywhere in the world, contracts under Israeli law; Fiverr withholds Israeli tax from sellers based in Israel and charges Israeli VAT to Israeli buyers. The Palestinian digital rights centre 7amleh tested the platform in 2026 and found Palestinians can open a shop but struggle to be paid, while Israeli sellers have full access. Fiverr also helped found and fund Lev Echad, an Israeli wartime aid operation, in October 2023, and housed it at its own headquarters.

Listing: NYSE HQ: Israel Website Updated: 8 Aug 2026

Take Action

Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.

  • Contact Corporate Leadership
    Fiverr is Israeli-registered, so the templates address the organisations that buy on it. Ask three answerable questions: which payout methods sellers in Gaza and the occupied West Bank can use, what rate of Israeli tax the company pays, and why it funded Lev Echad
  • Report New Intelligence
    Screenshots of Fiverr payout options offered to an account registered in Palestine, and institutional purchase records, are the biggest gaps in this profile. Submit what you can see from where you are
  • Share This Profile
    Share with freelancers, designers, translators and the people who commission them
  • View Strategic Analysis
    Why the ask to a buyer, a seller and a shareholder are three different asks

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Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. The contact details shown are published business addresses, listed for professional correspondence only. Write to the role, not the person, and keep correspondence courteous and factual. Repeated, abusive or personal contact is unlawful harassment and damages the case being made.

Micha Kaufman
Founder, Chief Executive Officer and Chairperson of the Board
Chief executive since the company's founding in 2010 and chair of the board. Set the company's Israeli incorporation and stated the reasoning for it publicly in April 2023. Announced the September 2025 reduction of about 250 roles and the 'AI-first' restructuring. The relevant executive for any question about where Fiverr is registered, what it pays in Israeli tax, and what payout routes it offers sellers.
Public contact: investors@fiverr.com
Ofer Katz
President and Chief Financial Officer
President and chief financial officer since February 2021. Responsible for financial reporting and disclosure to shareholders, and for the guidance cut announced on 29 July 2026. The relevant executive for questions about Israeli tax status and the geographic breakdown of revenue and headcount.
Public contact: investors@fiverr.com
Sharon Steiner
Chief Human Resources Officer and Chief Freelance Officer
Executive responsible for the freelancer side of the marketplace as well as human resources. The relevant executive for the question 7amleh's testing raises: which payout methods are available to sellers registered in Gaza and the occupied West Bank, and what Fiverr intends to do about the gap.
Public contact: investors@fiverr.com
Gurit Vardi
General Counsel and Executive Vice President
General counsel. Responsible for the terms of service that apply Israeli law and the exclusive jurisdiction of the courts of Tel Aviv-Jaffa to every user of the platform, and for the tax documentation Fiverr requires of sellers based in Israel.
Public contact: investors@fiverr.com
Hila Klein
Chief Operating Officer
Chief operating officer, with responsibility for platform operations including payments and payouts. The operational counterpart to any request that Fiverr add a payout route usable by sellers in Gaza and the occupied West Bank.
Public contact: investors@fiverr.com

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal & Compliance

Fiverr is registered in Israel and its terms of service put every user in the world under Israeli law and the exclusive jurisdiction of the courts of Tel Aviv-Jaffa. It verifies the withholding-tax status of sellers based in Israel, applying the Israel Tax Authority's 30% default rate where no certificate is supplied, and charges 18% Israeli VAT to Israeli buyers. It supports the Israeli state, which the UN Commission of Inquiry found in September 2025 to be committing genocide against Palestinians in Gaza, and whose continued presence in the occupied Palestinian territory the ICJ held unlawful on 19 July 2024.

Financial & Investor

Revenue was $430.9 million in 2025. In July 2026 Fiverr cut its guidance to $356-372 million, a fall of 14-17%. Annual active buyers were 2.7 million at 30 June 2026, down 21.9% year on year. Market value was about $332 million on 6 August 2026, down 58% in twelve months. Fiverr's own results release lists 'political, economic and military instability in Israel' among the risks to the business.

Reputational & Brand

Fiverr sells access to other people's labour, so the brand is the whole asset. 7amleh's platform testing, published in May 2026, rates Fiverr payouts 'difficult' for Palestinians in Gaza and the occupied West Bank and 'full access' for Israeli citizens, a disparity the company can be asked about in a single sentence. Fiverr also co-founded the Lev Echad wartime aid operation in October 2023, funded it at the outset and housed it at its Tel Aviv headquarters.

Operational & Supply Chain

There is no contract to break. Buyers move to Upwork, Freelancer.com, PeoplePerHour or the Arabic-language Mostaql in a day, and institutional accounts carry no minimum term or exit clause. The real switching cost sits with sellers, whose ratings and review history do not transfer, which is why the workable ask of a seller is to list the same services on a second platform, not to close the first.

Product Alternatives

Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.

Freelance Marketplaces

Platforms that take the same work Fiverr does, for buyers and sellers who want to move

Payment access is the thing to check

7amleh's testing in May 2026 found that the barrier for Palestinian freelancers is rarely the account; it is being paid. Upwork, Freelancer.com, PeoplePerHour, Mostaql and Khamsat were all rated accessible from Gaza and the occupied West Bank but difficult to withdraw from, because PayPal, Payoneer, Stripe and Skrill do not accept Palestinian sign-ups. Moving off Fiverr is worth doing on its own terms; it does not by itself fix the payment problem, which is why the Palestinian-built platforms below matter and why the ask to any platform should include a payout route that works in Palestine.

Upwork

Global

Large freelance marketplace for professional services

US-headquartered. The closest substitute for institutional buyers; 7amleh records thousands of Palestinian freelancers using it, with withdrawal the main obstacle.

Direct Match Better Quality

Freelancer.com

Global

Global freelancing and crowdsourcing marketplace

Australian-headquartered. UNDP counted over 3,000 Palestinian freelancers registered as far back as 2018.

Direct Match

PeoplePerHour

Global

Freelance marketplace for hourly and project work

UK-headquartered. Well suited to buyers who want an invoice and a named contractor rather than an anonymous gig.

Direct Match Local Supplier

Mostaql

Arabic-speaking markets, global remote work

Arabic-language freelancing platform used widely across the region

Named by both 7amleh and the Associated Press as one of the platforms Palestinian freelancers use most. Around 7,000 Palestinians were registered as early as 2018.

Direct Match Palestine-Friendly

Khamsat

Arabic-speaking markets

Arabic-language marketplace for small paid services

The closest structural equivalent to Fiverr's micro-services model, in Arabic. Sister platform to Mostaql.

Direct Match Palestine-Friendly

Palestinian-built platforms

Hire Palestinian freelancers directly, through infrastructure Palestinians built when the global platforms would not pay them

Gaza Talents

Clients worldwide; freelancers in Gaza

Platform connecting freelancers in Gaza to international clients

Founded by Salsabil Bardawi after her husband and daughter were killed in 2024. Works with the Bank of Palestine and the PalPay wallet, and has channelled more than $600,000 in income to Gaza freelancers. Offers free training alongside the work.

Palestine-Friendly Local Supplier

Gaza Sky Geeks

Clients worldwide; freelancers in Gaza and the West Bank

Palestinian tech hub and freelancer training programme run by Mercy Corps

Brokers remote work, training and payment routing for Palestinian freelancers. Two of its three sites were destroyed; it now supports five independent co-working spaces.

Palestine-Friendly More Ethical

Comparison Legend

Direct Match Clear substitute for the same product/service
Cheaper Lower cost option
Better Quality Proven superior performance/reliability
More Ethical Avoids human rights, labour, or environmental harm
Sustainable Stronger eco credentials (materials, energy, lifecycle)
Local Supplier Supports domestic/regional economy instead of Israel
Palestine-Friendly Explicitly supportive or aligned with justice for Palestine

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

Target

Lower severity, high vulnerability — momentum builders that fold quickly

Severity

4.5/10

Strategic Importance 4/10 Complicity Level 5/10

(4 + 5) ÷ 2 = 4.5

Strategic Vulnerability

8.5/10

Reputational Sensitivity 8/10 Structural Flexibility 9/10

(8 + 9) ÷ 2 = 8.5

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

Fiverr runs a global marketplace for small freelance jobs (logos, translation, code, voiceover) from Tel Aviv, and takes about 28% of everything spent on it. In May 2026 the Palestinian digital rights centre 7amleh tested around thirty platforms from Gaza, the occupied West Bank and Israel. Palestinians can open a Fiverr shop, it found, but their payout is "difficult", while an Israeli seller has full access; freelancers in Gaza receive their earnings through friends' accounts abroad and lose part of them in fees. Fiverr chose Israeli registration and withholds tax for the Israel Tax Authority. Nobody signs a contract with it, and it lost 22% of its buyers in a year, so one named institution moving its freelance spending is felt.

Key Leverage Points

  • Ask Fiverr for the one fix it could make this quarter: a payout that works in Gaza and the occupied West Bank. 7amleh tested the platform from all three places and rated Fiverr "Payout: Difficult" for Palestinians and "Full access" for Israeli citizens. It asks that platform operations in Israel and the occupied territory be independently audited (sources). Put that to investors@fiverr.com and press@fiverr.com in writing, and publish whatever comes back.
  • Institutions can switch in an afternoon. Universities, councils, charities, unions and agencies buy design, translation and video through Fiverr business accounts with no minimum term and no exit clause. Ask your own procurement or communications team which marketplace it uses, and ask it to move: Upwork, Freelancer.com, PeoplePerHour and the Arabic-language Mostaql take the same work.
  • Ask what rate of Israeli tax Fiverr pays. Micha Kaufman said in April 2023 that he had resisted pressure to register the company abroad because "we want to create jobs here that ultimately benefit the tax system". Ask investor relations what Fiverr paid in Israeli corporate tax last year, and whether it claims the reduced rate Israel offers technology companies.
  • Shareholders have a cheap window. Fiverr's market value is about $332 million, down 58% in a year, and in July 2026 it told investors to expect 2026 revenue to fall 14–17%. Its own results release lists "political, economic and military instability in Israel" among the risks to the business. If you hold the shares through a fund or pension, quote that line back to the manager and ask what it intends to do.
  • Buyers can ask sellers where else they trade. A seller's ratings and reviews do not transfer, so leaving costs a freelancer their history. The ask is not that freelancers leave, but that they list the same services somewhere else and say so, and that the people who commission them go there instead.

Evidence Summary

Fiverr International Ltd. is registered in Israel at 8 Eliezer Kaplan Street, Tel Aviv, and its terms of service put every user in the world under Israeli law and the exclusive jurisdiction of the courts of Tel Aviv-Jaffa. Its own help pages set out the rest. It verifies the withholding-tax status of sellers based in Israel and applies the Israel Tax Authority's 30% default rate to anyone who does not supply a certificate. It charges 18% Israeli VAT to Israeli buyers.

Within weeks of 7 October 2023 Fiverr co-founded Lev Echad ("One Heart") with the software firms HiBob and monday.com, was among the companies that first funded it, and housed it at its own Tel Aviv headquarters. It ran from more than 22 locations with over 30,000 volunteers, moving transport, accommodation, medical supplies and food to civilians and military personnel. The UN Commission of Inquiry, the standing investigation set up by the UN Human Rights Council, found in September 2025 that Israel is committing genocide against Palestinians in Gaza. The International Court of Justice held on 19 July 2024 that Israel's continued presence in the occupied Palestinian territory is unlawful.

The UN estimates that at least 12,000 workers in Gaza have used online freelancing to earn a living. 7amleh's testing, published in May 2026 and researched by Dr Mohammed Alshurafa, found the barrier is not the account but the payment. Palestinians in Gaza and the occupied West Bank can register on Fiverr and then cannot be paid on the same terms as an Israeli seller. That is because PayPal, Payoneer, Stripe and Skrill refuse Palestinian sign-ups while serving Israeli citizens, settlers included. Palestinians have built round it. Salsabil Bardawi founded Gaza Talents after her husband and daughter were killed in 2024; working with the Bank of Palestine and the PalPay wallet, it has channelled more than $600,000 to freelancers in Gaza. Sharif Naim's solar-powered Taqat Gaza keeps more than 500 of them online (alternatives).

Engagement Strategy

Three audiences, and a different ask for each.

  • Fiverr itself. Ask it to publish which payout methods are available to sellers registered in Gaza and the occupied West Bank, and to add one that does not depend on a provider refusing Palestinian accounts. Ask it to state what rate of Israeli tax it pays.
  • The institutions that buy at scale. Universities, councils, charities and agencies should be asked which marketplace they use, then asked to move and to say publicly what they moved to.
  • Freelancers and the people who hire them. Sellers can list on a second platform without closing the first; buyers can commission Palestinian freelancers directly through Gaza Talents or Gaza Sky Geeks, which is the ask that puts money where the exclusion falls.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.

Corporate Statement
2026-08-08
Fiverr Help Center: Israeli tax requirements for freelancers (accessed 8 August 2026)

Fiverr's own account of the fiscal machinery, in its own words. The page states that Fiverr verifies the withholding tax status of freelancers based in Israel 'to support compliance with Israeli tax law', and that 30% is 'the maximum default rate set by the Israeli Tax Authority' applied where a seller does not supply a valid Withholding Tax Certificate. Sellers must upload a Certificate of Proper Bookkeeping and a Withholding Tax Certificate, together with name, address and tax ID, to have a lower rate applied. A companion section records that Fiverr charges 18% VAT on goods and services purchased by Israeli clients, and that a client holding a valid Israeli VAT ID may submit Fiverr's invoice to the Israeli tax authorities for refund.

Open source
Corporate Statement
2026-08-08
Fiverr Terms of Service: governing law and jurisdiction (accessed 8 August 2026)

The contract every buyer and seller accepts. The counterparty is Fiverr International Ltd. of 8 Eliezer Kaplan Street, Tel Aviv 6473409, Israel. The terms designate Israeli law as the governing law and the courts of Tel Aviv-Jaffa as the exclusive forum for disputes, whatever the user's own country. A freelancer in Lagos, a designer in Manila and a purchasing officer in Manchester all contract on those terms.

Open source
Other
2026-08-06
Market data: Fiverr International (FVRR) market capitalisation and share price

Market value of about $332.5 million on 6 August 2026, a fall of 58.4% over twelve months. Shares at $9.64 on 4 August 2026, against a 52-week high of $28.00 and a 52-week low of $8.75.

Open source
News
2026-07-29
Fiverr Announces Second Quarter 2026 Results

Revenue of $97.8 million, down 10% year on year, with marketplace revenue down 15.5% to $63.1 million. Annual active buyers of 2.7 million at 30 June 2026 against 3.4 million a year earlier, a fall of 21.9%; annual spend per buyer up 15.6% to $368; marketplace take rate 28.0%. Net income $4.5 million. Full-year 2026 guidance cut to $356-372 million, a decline of 14-17%, and third-quarter guidance to $80-88 million. Micha Kaufman attributes the shift to 'a market that is changing faster than expected, driven by rapid AI adoption'. The release's own risk language lists 'political, economic and military instability in Israel' among the factors that could affect results.

Open source
News
2026-06-14
Global Voices Advox: Palestinians are being locked out of the digital economy

Written by Jalal Abukhater, policy manager at 7amleh. Records that thousands of Palestinians worked through platforms including Upwork and Fiverr in programming, design, translation and digital marketing before October 2023, and that Palestinians in the occupied West Bank and Gaza 'remain excluded from PayPal, despite years of advocacy and despite the platform operating freely for Israeli citizens, including settlers living illegally in West Bank settlements'. Exclusion 'forces Palestinian freelancers and businesses to rely on costly intermediaries, informal transfer systems, or unstable alternatives that consume significant portions of their income.'

Open source
News
2026-05-13
Associated Press: after bombs, blackouts and bank restrictions, Gaza's digital workers are still coding

What Palestinians have built where the platforms fail them. Salsabil Bardawi founded Gaza Talents after her husband and daughter were killed in 2024, connecting freelancers in Gaza to international clients; working with the Bank of Palestine and the PalPay digital wallet, it has channelled more than $600,000 in income to Gaza workers. Sharif Naim, a software engineer, founded Taqat Gaza, a solar-powered co-working space serving more than 500 freelancers. Reem Alkhateeb, a graphic designer, became her family's earner after her husband lost his job; Tarik Zaeem, a programmer, debugs a Saudi client's app while his family shelters in Egypt. Two of Gaza Sky Geeks' three sites were destroyed. The article records that PayPal is 'unavailable to people with Palestinian addresses' and that freelancers pay cash brokers steep fees to receive electronic transfers.

Open source
Report
2026-05-05
7amleh: 'Palestinian Access to Digital Economy Platforms: Barriers, Disparities, and Policy Responses'

The central document for this profile, and the only source that has tested Fiverr from Palestine. 7amleh, The Arab Centre for the Advancement of Social Media, the Palestinian digital rights organisation, commissioned Dr Mohammed Alshurafa to test around thirty payment, e-commerce and online work platforms from Gaza, the West Bank and Israel, creating and verifying accounts on local connections and devices, alongside ten interviews with Palestinian freelancers and two senior officials of the Palestinian Ministry of Telecommunications and Digital Economy. Its platform table rates Fiverr 'Access: Yes; Payout: Difficult' for Palestinians in both Gaza and the West Bank and 'Full access' for Israeli citizens, noting: 'An Israeli-founded platform is open globally. Palestinians can create profiles but face the same payout constraints, often routing via Payoneer or intermediaries.' The report records that 'In Gaza, where banking restrictions are tighter, freelancers frequently must receive their Upwork or Fiverr earnings through third-party services or via friends' accounts abroad, incurring high fees', and that 'Even where Palestinians can access platforms such as Upwork or Fiverr, neither the state nor individuals can guarantee secure payments, account continuity, or protection against arbitrary platform decisions.' Its screenshots show that PayPal, Stripe, Skrill and Payoneer do not accept Palestinian sign-ups (Payoneer returning 'Signup from Palestinian territories is currently not supported') while PayPal serves Israeli citizens including settlers in the West Bank. It cites a UN estimate that at least 12,000 workers in Gaza have used online freelance work as an income source. Its first recommendation is that platform operations in Israel and the occupied Palestinian territory 'should be independently audited to identify and eliminate practices that systematically privilege Israeli users over Palestinians'.

Open source
NGO
2026-05-05
7amleh: Palestinian exclusion from the digital economy is structural and systematic

7amleh's own summary of the report above, giving the methodology and the three headline asks: an end to discriminatory service policies by global tech companies, expanded Palestinian access to digital payment services, and removal of restrictions on Palestinian ICT infrastructure.

Open source
Filing
2026-03-12
Fiverr files its annual report on Form 20-F for fiscal year 2025

Fiverr International Ltd. filed its annual report on Form 20-F for the year ended 31 December 2025 with the SEC on 12 March 2026, giving its registered address as 8 Eliezer Kaplan St, Tel-Aviv 6473409, Israel. Foreign private issuers file the 20-F rather than the 10-K; the filing is the primary source for the company's Israeli tax position, and the place to check whether Fiverr claims Preferred Technological Enterprise status.

Open source
Filing
2026-02-18
Fiverr Announces Fourth Quarter and Full Year 2025 Results

Full-year 2025 revenue of $430.9 million, up 10.1%, with adjusted EBITDA of $92 million at a 21.3% margin. Fourth-quarter revenue $107.2 million against $103.7 million a year earlier. Annual active buyers 3.1 million at 31 December 2025, against 3.6 million a year earlier, a fall of 13.6%. The buyer base was already contracting before the sharper decline reported in July 2026.

Open source
News
2025-09-16
Globes: Fiverr to lay off 30% of workforce

The source for the current headcount position. Fiverr had 762 employees at the end of 2024, of whom 637 were in Israel. On 16 September 2025 it announced the loss of about 250 roles, roughly 30% of the workforce, with most of the affected staff based in Israel. Micha Kaufman told employees that 'Change requires a painful reset' and that the company would rebuild as 'a modern AI-centric infrastructure'. Supersedes the 545-employee, 78% figure Fiverr gave in October 2023.

Open source
News
2025-09-16
Calcalist CTech: Fiverr cuts 250 jobs as CEO declares shift to AI-first strategy

Israeli business press account of the same restructuring, recording the reduction of about 250 roles, the stated aim of fewer management layers and an AI-built technology stack, and the company's decision to reinvest part of the saving and take the rest to profit, bringing forward its 25% margin target to 2026.

Open source
Report
2025-09-16
UN Commission of Inquiry: legal analysis of Israel's conduct in Gaza under the Genocide Convention

The UN Independent International Commission of Inquiry on the OPT concludes that Israeli authorities and security forces 'have committed and are continuing to commit' acts of genocide against Palestinians in Gaza, and that Israel 'bears responsibility for the failure to prevent genocide, the commission of genocide and the failure to punish genocide'.

Open source
Filing
2025-02-18
Fiverr Q4 2024 Financial Results

Fiverr reports $391.48M annual revenue (8.33% growth), remains headquartered in Tel Aviv with NYSE listing; projects $422-438M for 2025

Open source
News
2024-09-01
Tech Companies Join Hostage Families Strike

Fiverr listed among Israeli tech companies including Wix, Meta Israel, and Papaya Global organising support for hostage families during Gaza conflict

Open source
News
2024-07-31
Fiverr acquires the Israeli dropshipping automation company AutoDS

Fiverr completed the acquisition of AutoDS, founded in Israel in 2018, on 31 July 2024, for total consideration with a fair value of $55.7 million, of which $39.3 million was cash. AutoDS aggregates over 150 million products and serves tens of thousands of paying subscribers. Fiverr's largest acquisition of an Israeli business to date.

Open source
Official Doc
2024-07-19
ICJ Advisory Opinion on the legal consequences of Israel's policies in the occupied Palestinian territory

The International Court of Justice held that Israel's continued presence in the occupied Palestinian territory is unlawful and that Israel is under an obligation to bring it to an end. The occupation is the setting for the connectivity and payment restrictions 7amleh documents.

Open source
NGO
2024-01-01
The Witness: Fiverr Boycott Guide

Lists Fiverr as Israeli-owned marketplace headquartered in Tel Aviv with ethical alternatives

Open source
Other
2024-01-01
Israeli Tech Alternatives: Fiverr

Documents Fiverr's Israeli origins and suggests alternative freelance platforms

Open source
Report
2024-01-01
Israel Innovation Authority: High-Tech Tax Contribution

Israeli high-tech employees pay six times higher average taxes than rest of economy; sector contributes 36% of all income tax payments and 17% of GDP

Open source
News
2023-10-26
NoCamels: Israeli high-tech giants use AI to streamline wartime aid delivery

The record of Lev Echad ('One Heart'). Fiverr co-founded the initiative with the HR software firm HiBob, was among the companies that initially funded it, and the project is 'based at Fiverr's headquarters in central Tel Aviv'; monday.com built the AI platform behind it. It operated from more than 22 locations with more than 30,000 volunteers and an office in New York handling international donations, handling needs 'from transportation and accommodation to medical and food supplies' for civilians and military personnel, with residents of southern Israel among the primary recipients.

Open source
News
2023-10-16
Fiverr Co-Founds Lev Echad Wartime Aid Initiative

Fiverr, HiBob and monday.com establish Lev Echad (One Heart) with 30+ locations and 30,000 volunteers to support Israeli communities following October 7, 2023

Open source
Corporate Statement
2023-10-16
Fiverr Q3 2023 Earnings: War Impact Statement

Fiverr confirms 78% of employees work from Israel; CEO states company is 'doing everything we can to help our employees' and support those impacted by the war

Open source
News
2023-04-05
Calcalist CTech: Fiverr CEO on Israeli incorporation and the tax system

Interview by Sophie Shulman in which Micha Kaufman explains the choice of Israeli registration: 'When I founded Fiverr, there was a lot of pressure on me to register the company abroad. I didn't do it for Zionist reasons... We want to create jobs here that ultimately benefit the tax system, and the tax returns to all residents.' He adds that high-tech workers 'paid 36% of the country's total taxes in 2022' and warns, in the context of the judicial overhaul crisis, that 'We are witnessing the worst value destruction in Israel's history.'

Open source
News
2023-04-05
Fiverr CEO on Israel's Economic Value

CEO Micha Kaufman states Fiverr was deliberately incorporated in Israel to 'create jobs here that ultimately benefit the tax system' rather than registering abroad for tax efficiency

Open source

Updates & Milestones

  1. Guidance cut; buyer numbers down 21.9%

    On 29 July 2026 Fiverr reports second-quarter revenue of $97.8 million, down 10% year on year, and annual active buyers of 2.7 million against 3.4 million a year earlier. Full-year guidance is cut to $356-372 million, a decline of 14-17%. The release lists 'political, economic and military instability in Israel' among the risks to the business. By 6 August 2026 the market value is about $332 million, down 58% in twelve months.

  2. 7amleh tests Fiverr from Gaza, the West Bank and Israel

    7amleh, the Palestinian digital rights centre, publishes 'Palestinian Access to Digital Economy Platforms', testing around thirty platforms from all three locations. It rates Fiverr 'Access: Yes; Payout: Difficult' for Palestinians in Gaza and the occupied West Bank and 'Full access' for Israeli citizens, and records that freelancers in Gaza receive Fiverr earnings through third-party services or friends' accounts abroad at high cost. It calls for platform operations in Israel and the occupied Palestinian territory to be independently audited.

  3. Full-year 2025 results: revenue up, buyers down

    Revenue of $430.9 million for 2025, up 10.1%, with adjusted EBITDA of $92 million. Annual active buyers fall to 3.1 million at 31 December 2025 from 3.6 million a year earlier, a decline of 13.6%.

  4. 250 jobs cut, most of them in Israel

    On 16 September 2025 Fiverr announces the loss of about 250 roles, roughly 30% of a workforce that stood at 762 at the end of 2024, of whom 637 were in Israel. Most of those cut are Israel-based. Micha Kaufman tells staff that 'Change requires a painful reset' and that Fiverr will rebuild as 'a modern AI-centric infrastructure'.

  5. Fiverr Go AI Features Launch

    Announces AI features under 'Fiverr Go' brand; reports $391.48M annual revenue with 8.33% growth

  6. AutoDS acquired for $55.7 million

    Fiverr completes the acquisition of AutoDS, an Israeli dropshipping automation company founded in 2018, for consideration with a fair value of $55.7 million including $39.3 million in cash. Its largest acquisition of an Israeli business to date.

  7. New CTO Appointed

    David Vorlop appointed as Chief Technology Officer to lead Tel Aviv-based engineering teams

  8. Lev Echad Initiative Founded

    Fiverr co-founds Lev Echad (One Heart) with HiBob and monday.com, establishing 30+ aid locations and 30,000 volunteers following October 7

  9. CEO Defends Israeli Tech Sector

    CEO Micha Kaufman publicly states company was incorporated in Israel to 'benefit the tax system' and warns of economic damage from instability

  10. NYSE IPO

    Goes public on New York Stock Exchange under ticker FVRR, raising capital while maintaining Tel Aviv headquarters

  11. New Tel Aviv Headquarters

    Moves into 3,600 square-metre headquarters in Tel Aviv, consolidating Israeli operations with 40 conference rooms and full amenities

  12. Company Founded

    Micha Kaufman and Shai Wininger found Fiverr in Tel Aviv, Israel, deliberately incorporating in Israel rather than abroad

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